I frequently get asked: “what are the best jewellery brands?”. People have posed it as an ice-breaker when we’ve just met at a party, assuming my knowledge from the fistfuls of rings and layered necklaces I wear. Usually, I’ll request more details on their taste, favourite metals and a budget, before writing a relevant list in their Notes app and showing them a few Instagram profiles. And if they’re after a specific piece, I’ll also suggest scouring eBay and vintage markets – or I’ll offer my services to source something for them.
Vogue’s best Black Friday 2025 jewellery deals
Coming from the US, Black Friday traditionally marks the day after Thanksgiving, but is also known as the beginning of the festive shopping season. In 2025, Black Friday falls on Friday 28 November and Cyber Monday on Monday 1 December. Scroll down to see our picks from the 2025 sales.
The best jewellery brands
As for how I find out about the best jewellery brands of the moment? I obviously discover a lot through working in the fashion industry, but my personal commitment to good jewellery runs deeper than a professional capacity. If I see a good piece – say, spotted in a crowd at a festival – I won’t hesitate to ask a random stranger where it’s from. And if their answer is vague, I’ll do some digging to track it down – even if it’s a tiny local jeweller in a far-flung place.