Best Online Jewelry Stores 2026

Price range: $40 to $6,500+ | Shipping: Free standard shipping on orders $75 and above | Return policy: Free 30-day returns | Warranty: 2-year warranty for defects with materials or workmanship

What you’ll love:

• Unique, modern styles from independent designers
• “Quiet luxury” options for everyday wear
• High quality at reasonable prices

Keep in mind:

• Doesn’t offer many maximalist styles

Toronto-based Mejuri is one of the best fine jewelry websites for minimalist sophistication at reasonable prices, which is why it’s at the top of this list (as well as our roundup of the best affordable jewelry brands). The brand’s in-house design team conceives new shapes and styles, then it partners with independent designers to bring them to life in a range of materials—precious metals (which includes 80% recycled gold), enamel and ceramic. 

“I’ve been buying jewelry from Mejuri for years and recommend this brand to all my friends,” says lifestyle commerce editor Katherine Louie. “The jewelry is high-quality and elegant, and the customer service is top-notch.” The brand’s Pavé Diamond Huggie Hoops are a classic, elegant shape made with responsibly sourced diamonds. This two-in-one style can also be worn flipped over to show the hoop’s sleek 14k gold finish.

Our top gift pick: The Aurora Lab Grown Sapphire Eternity Ring is a beautiful statement gift that costs just under $200. It comes in 18k gold vermeil or sterling silver.

Price range: $600 to $20,595 (setting price) | Shipping: Free 2-day shipping | Return policy: Free 30-day returns | Warranty: Lifetime manufacturer warranty against manufacturer defects

What you’ll love:

• Expansive range of options to pick from
• Excellent customer service
• Price match guarantee

Keep in mind:

• Number of options can be overwhelming if you don’t know where to start

When it comes to engagement rings, Blue Nile is brimming with choices—which is why it’s our top pick for buying engagement rings. The inventory includes 650,000 diamonds at any time, roughly five times more than other digital competitors. Further, prices tend to run 25% to 50% percent lower than what you find at traditional retailers. 

Deputy editor Jane Sung opted for a classic style for her wedding bands. “Twelve years later, they are still going strong, even after wearing them through chores, ocean/pool swimming and the general wear and tear of life,” she says, adding that none of the diamonds have popped out (which can happen with precious stones over time). One aspect of the shopping process Sung particularly liked was the free option to engrave a special phrase inside her husband’s band. You can also make the online experience less overwhelming by filtering your search by diamond cut, size and setting. Another perk: Blue Nile offers a price-match guarantee if you find a similar quality and size of stone for less.

Our top gift pick: We love the simple, elegant silhouette of Zac Posen’s East West Single Baguette Diamond Ring, which looks good stacked or on its own.

Price range: $28 to $5,225 | Shipping: Free standard shipping | Return policy: Free 30-day returns, exceptions may apply to personalized items | Warranty: Free repair service under Happiness Guarantee

What you’ll love:

• Fine gold pieces at reasonable prices
• Affordable gold-plated brass options
• Bold necklaces that make a statement

Keep in mind:

• Doesn’t have a wide selection of classic, traditional styles

Gorjana has a cool, laidback California vibe that shines throughout every piece in its vast and easy-to-layer jewelry assortment. Many of its styles—from statement necklaces and stacking rings to bold earrings and delicate bracelets—are available in fine 14k or 18k gold. “Gorjana is an excellent in-between brand for trendier pieces that look high-quality but won’t break the bank (although the company has a collection of fine jewelry, too),” says Tietjen. “I have several of its gold-plated pieces, including the Bespoke Kara Padlock Necklace (it’s engravable) and the Lou Huggie Earrings.” For an affordable option, the brand also finishes pieces in gold-plated brass with an anti-tarnish barrier, so everything stays pristine.

Our top gift pick: The 18k gold-plated Carmela Necklace is a great choice for those who gravitate toward chunky jewelry. It looks great layered over a cashmere sweater or peeking out from underneath a crisp button-down.

Price range: $30 to $6,000 | Shipping: Free standard shipping | Return policy: Free within 365 days of the purchase date | Warranty: Limited lifetime warranty against workmanship defects

What you’ll love:

• Plenty of wallet-friendly options
• Generous return policy
• High-quality everyday essentials

Keep in mind:

• The site doesn’t offer many fine jewelry pieces

A relatively new entrant into the jewelry space, San Francisco brand Quince has quickly become popular for its affordable but high-quality pieces, sustainably sourced materials and timeless, versatile designs. “After getting my hands on a couple of pieces of 14k gold jewelry, I’m super pleased with the quality,” says senior updates editor Karen Tietjen. “These Diamond Tiny Studs, which I’ve had in my ears for months now, still look brand new and haven’t led to any sensitivity issues.” The brand offers free shipping and returns as a bonus.

Our top gift pick: Quince’s 14k Gold Diamond Petite Bezel Tennis Bracelet is a guaranteed winner due to its delicate look; the Emerald Cut Topaz Dangle Hoops are a great wear-with-everything gift that caps off under $50.

Price range: $41 to $19,048 | Shipping: Free shipping on orders over $100 | Return policy: Free 30-day returns | Warranty: Lifetime guarantee includes repair services to vermeil, 14k and 18k fine jewelry

What you’ll love:

• Ethical practices
• Transparent pricing model

Keep in mind:

• Customizable options are somewhat limited

Aurate New York is a fine jewelry brand known for its ethical practices. It uses recycled gold and sustainably sourced gemstones in its jewelry and works with fair trade suppliers. “I love Aurate for dainty, everyday jewelry at fair prices,” says Tietjen. “I have a gemstone bezel necklace that I’ve worn for weeks on end with no issue.” 

Aurate also offers a transparent pricing model, so you know the true cost of your selections. The jewelry itself is high-quality and stylish, with a wide range of gold pieces and those from other metals, and in styles from classic to modern, so there is something for everyone.

Our top gift pick: The Large Paperclip Chain Gold Necklace can be worn with chunky herringbone chains, your favorite tennis necklace or on its own. It comes in 18- or 22-inch lengths.

Receive a $250 gift card on orders over $1,000 at Brilliant Earth.

Price range: $95 to $75,000 | Shipping: Free standard shipping | Return policy: Free 30-day returns | Warranty: Lifetime warranty against manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit

What you’ll love:

• Ethically sourced diamonds
• Modern, sophisticated designs

Keep in mind:

• Limited selection of pieces under $200

This San Francisco-based design studio is the top pick in our roundup of the best places to buy diamonds because its pieces are “ethically sourced, but also fresh, modern and unique,” writes fashion writer Molly Calhoun. The brand excels at wedding and engagement styles, but “I especially love its bold cocktail rings, classic tennis bracelets with a twist, and extensive huggie collection,” she adds. 

In addition to offering lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from conflict-free countries and mining operations committed to safe labor standards.

Our top gift pick: Studs are always a great gift, and this pair of Emerald Cut Diamond Stud Earrings is a new take on the more predictable, albeit classic, round shape.

Price range: $139 to $10,000,000+ | Shipping: Free express shipping | Return policy: Free 30-day returns | Warranty: Lifetime warranty against manufacturer defects

What you’ll love:

• Wide range of gemstones, diamonds and pearls
• Plenty of customizable options
• 24-hour customer support

Keep in mind:

• Website layout can be overwhelming if you don’t know where to start

Whether you’re looking for a sentimental or statement ring, Angara is a good starting point. Angara’s diamonds are conflict-free and ethically sourced, and the brand offers a variety of gemstones for its rings. “Not only can you get natural and lab-grown diamonds at Angara, but it also has an extensive selection of natural gemstone and pearl jewelry pieces,” Calhoun says. The customizability is a standout feature: You can choose the type of metal, gemstone, setting and engraving to create a unique-to-you ring. Plus, “if you need help with late-night jewelry shopping, the brand offers 24-hour customer support,” adds Calhoun.

Our top gift pick: The Classic Freshwater Pearl Solitaire Studs are a simple, versatile pair of earrings for the recipient who isn’t into flashy or sparkly jewelry. 

Price range: $150 to $59,000 | Shipping: Free standard shipping | Return policy: 30-day returns subject to $200 recycling fee for engagement rings; 14-day returns for loose diamonds | Warranty: Lifetime warranty covering manufacturer defects with $50 deposit; other defects repaired at cost minus $50 deposit

What you’ll love:

• Pieces are made with zero carbon footprint
• High-quality diamonds at fair prices

Keep in mind:

• $50 deposit required for lifetime warranty

Vrai earned a top spot on our list of the best lab-grown diamonds because of its sustainable stones. Grown in America, they’re produced from greenhouse gas crystallized in Vrai’s Pacific Northwest foundry, which runs on 100% hydropower. The result is beautiful pieces made with zero carbon footprint. 

“Vrai’s lab-grown diamonds are sparkly, impressive and priced well,” Calhoun states. “Its lab-grown diamond engagement rings are jaw-droppingly gorgeous—they feature old guard craftsmanship, quality and precision with a modern sensibility. I like the brand’s other jewelry pieces, too: The Inner Light Medallion and the Dome Band are on my wish list.”

Our top gift pick: The Petite East-West Cuff Ring is a subtle yet visually interesting choice, tastefully pairing a round brilliant diamond with a baguette diamond. It looks beautiful on its own, or it can be worn as part of a stack. 

Price range: $70 to $36,500 | Shipping: Free 3-day shipping | Return policy: 30-day returns minus $15 return fee | Warranty: 5-year warranty; lifetime repairs for a small fee

What you’ll love:

• Bespoke, customizable pieces
• Ethically sourced diamonds

Keep in mind:

Taking inspiration from the vintage jewelry—especially lockets—that she shopped for in antique and flea markets, Monica Rich Kosann creates jewelry with an element of storytelling. At Kosann’s online Locket Bar, you can create necklaces and other jewelry that tell their own beautifully detailed story. Lockets are customized with a photo and (alongside all the other pieces on the site) made with 18k gold, sterling silver and ethically sourced diamonds. “Monica Rich Kosann is skilled at marrying style and sentimentality,” says Calhoun. “The Slim Viv, a slim-profile 18k yellow gold locket, can be personalized with images directly from your smartphone and printed at home.”

Our top gift pick: The Blue Enamel Vermeil Round Locket is an updated take on a classic, and it holds two images.

Price range: $25 to $570 | Shipping: Free shipping on orders over $150 | Return policy: Free 30-day returns | Repairs: 365-day warranty against manufacturer defects

What you’ll love:

• Durable, hypoallergenic posts
• Trendy pieces that won’t break the bank
• Flat backs that are comfortable to sleep in

Keep in mind:

• Doesn’t specialize in customizable pieces

Miru specializes in easy-to-wear earrings that won’t aggravate sensitive ears: The delicate styles are made of medical-grade titanium that’s hypoallergenic and nickel-free. “I love Miru’s earrings because they’re dainty yet quirky, plus they’re affordable but super durable for 24/7 wear,” says Tietjen. The brand’s line of nap earrings is designed to be comfortable while sleeping; their flat, smooth backs won’t poke into your skin as you’re lying on your side. Miru also has a curated collection of gold- and silver-plated stainless steel rings, necklaces and bracelets, all of which are reasonably priced. 

Our top gift pick: Miru’s petite Everyday Nap Earrings Trio has sparkle but also go with everything, and they’re great for those with multiple piercings.

Price range: $14 to $13,650 | Shipping: 2-day shipping for $8 | Return policy: Returns accepted within 20 days of delivery date with $8 fee | Warranty: 2-year warranty

What you’ll love:

• On-trend, artful pieces
• Limited edition collaborations with celebrities
• Plenty of customizable options

Keep in mind:

Brooklyn-based jewelry brand Catbird specializes in unique and quirky pieces that strike up a conversation—making them great for gifting. With a wide range of visually interesting charms, custom engraving options and birth month personalizations, it’s easy to build a bespoke necklace or bracelet that captures your recipient’s essence. Additionally, the on-trend company collaborates with jewelry designers such as Jennie Kwon, Kataoka and more.

“I’ve been buying jewelry from Catbird since it first opened its tiny shop in Williamsburg, Brooklyn,” says Sung. “The collection features everything from whimsical pieces to classic, layerable styles you can wear daily (I’ve been wearing a 14k gold forever bracelet I got with a friend for several years now).”

Our top gift pick: The versatile Chubby Tubetti Hoops add a bit of gleam to any outfit. The 14k solid gold hoops are hollow, so they’re still lightweight enough to be worn all day without discomfort.