Ministry of Good Souls (MOGS) has launched a new bridal jewellery collection in 925 sterling silver, expanding its offering for the wedding jewellery segment. The collection was announced on June 23, 2026 in Lucknow.
According to the company, the range draws on traditional Indian design influences while incorporating contemporary styling. It includes chokers, collar sets, chandbali earrings and necklaces featuring polki-style stones, pearls and coloured gemstones.
The collection is priced from Rs 30,000 to more than Rs 1.6 lakh and is positioned for bridal wear, receptions and festive occasions. MOGS stated that each piece is handcrafted in 925 sterling silver as part of its focus on bespoke jewellery offerings.
Commenting on the launch, a spokesperson for Ministry of Good Souls said, “The new bridal collection reflects our commitment to creating jewellery that celebrates individuality while honouring India’s rich design heritage. Every piece is crafted to make a bride feel confident, elegant, and unforgettable on her special day.”
The collection is available through the brand’s retail stores and official platform. For jewellery retailers and manufacturers, the launch reflects continued interest in sterling silver bridal jewellery and heirloom-inspired designs within the organized retail market.