July 21, 2026 (Napa Valley, CA) — Wine industry author and consultant James Silver has announced the release of his second book, The Reset Is Over: How to Build a Wine Business for the Market That (Actually) Exists, a comprehensive examination of how wineries must adapt to a fundamentally changed marketplace.
At 386 pages, The Reset Is Over expands on the ideas introduced in Silver’s 2025 book, The Post-Pandemic Wine Market, arguing that the industry’s challenges are no longer temporary disruptions but the characteristics of a permanently reorganized market. Rather than waiting for a return to previous conditions, the book presents practical frameworks for building businesses designed to thrive under today’s realities.
“The recovery many expected never came. Instead, the wine business reorganized itself into a different market. Once you accept that, nearly every strategic decision, from pricing and distribution to inventory, staffing, and capital allocation, has to be reconsidered.”
— James Silver
The book examines pricing architecture, wholesale consolidation, direct-to-consumer strategy, shadow distribution channels, sales compensation, winery economics, artificial intelligence, and the characteristics of durable wine businesses. It concludes with practical appendices covering winery economics, financial metrics, pricing models, cash flow analysis, strategic planning, and operational decision-making.
“This is a challenging book that demands a reboot on virtually all sales strategies once thought as immutable.”
— Paul Gregutt
The foreword is written by acclaimed wine writer Paul Gregutt, and the cover was designed by Bryan Immelli. The eBook is being released as a living edition, allowing purchasers to receive additional chapters and updates as they are published.
Availability
The Reset Is Over is available now for preorder through Board & Bench Publishing. During the preorder period, the eBook is offered at a 20% discount, and The Post-Pandemic Wine Market is available at a special promotional price.
Previous Book: https://boardandbench.com/products/the-post-pandemic-wine-market-a-practical-guide
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