As President Joseph R. Biden Jr. orders every U.S. agency to appoint a chief AI officer within 60 days, Hunt Scanlon Ventures managing director, Cody Crook, examines how the role, and the technology, will play out across private equity and M&A in the coming decade.
April 19, 2024 – AI has been increasingly buzzy in the past year as companies try to understand the potential benefits it can bring – from ringing out more efficiency in the workplace and streamlining decision-making, to improving employee productivity monitoring.
Now, President Joseph R. Biden Jr. has just announced a policy to help government agencies harness its power and mitigate its risks by appointing chief AI officers. The policy shift marks another inflection point around AI and the rapid acceleration of demand for leaders across the space.
“The President’s pronouncement reinforces the notion that leveraging AI technology will be a key business driver for every organization,” said Cody Crook, managing director of Hunt Scanlon Ventures. “Any leader who fails to understand its impact risks falling behind,” he added.
A New C-Suite Role
Over the last several years a small, but growing, roster of new leadership roles has been introduced to the C-suite, as companies evolve to meet the rapidly changing technology and innovations in their sector. Among them: chief digital officer, chief innovation officer, and chief information security officer.
“Generative AI is a technology requiring technical expertise, but even more important is the need for strategic vision wrapped around it,” said Mr. Crook. Given AI’s broad applicational possibilities and the high risks involved, a chief AI officer would help oversee and lead which use cases are selected, and then manage their roll out, he said.
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“By establishing a CAIO, government agencies and other organizations that opt in are proactively addressing this fundamental technology,” said Mr. Crook. “In time, AI will up-end every business and alter work as we know it on a scale we have never seen before,” he noted.
PE and the CAIO
The role of AI and CAIOs is not just relevant in government and public companies. “Within PE-backed companies, integrating AI is already becoming a monumental strategic focus for driving innovation, differentiation, and competitive advantage,” said Mr. Crook.
AI Leadership: Driving Cross-Disciplinary Innovation
As a partner at SPMB, Natalie Ryan has observed the transformative impact of the newly formed chief artificial intelligence officer (CAIO) role within the modern business ecosystem. “Far from being confined to the realms of technology alone, the CAIO has emerged as a vital driver of innovation across diverse organizational domains, including marketing, sales, customer experience, and human resources, just to name a few,” Ms. Ryan said. “The CAIO’s unique ability to seamlessly integrate AI into a business’s fabric has led to substantial cross-functional improvements. This proactive leadership in AI adoption across various business functions underscores the CAIO’s critical importance in steering companies toward a future where AI and strategic business objectives are inextricably linked.”
A CAIO is not merely another trendy title; it signifies a significant shift in how businesses tackle problem-solving and innovation, according to Ms. Ryan. “With backgrounds that may include roles such as chief data officer, chief analytics officer, and chief technology officer, CAIOs offer a comprehensive understanding of AI and machine learning,” she says. “Their expertise allows them to adeptly navigate the complexities of AI technologies, ensuring the organization’s AI strategies are in harmony with its broad business goals.”
“Private equity firms’ growing interest in appointing chief AI officers highlights their commitment to leveraging AI at the executive level,” explained Natalie Ryan, a partner at executive search firm SPMB, a leader in finding next-generation tech executives.
“I’ve seen the surge in VP partnership roles, specifically aimed at fostering collaborations with AI platforms, which underscores a proactive approach toward embedding AI in product development,” she added. This strategy, she said, enables companies to gain early insights into upcoming AI technologies, “allowing them to tailor their offerings more effectively and secure a competitive edge.”
“Given these developments, PE-backed companies are not only anticipating, but actively contributing, to the surge in AI-focused hiring,” said Mr. Crook. And, according to Ms. Ryan, it is a trend expected to accelerate as AI becomes an indispensable element of competitive strategy across industry.
In AlixPartners’ 9th annual PE leadership report it was made clear that companies need to effectively leverage AI technology or they will be left behind.
“PE firms need to determine whether AI poses a threat or an opportunity for their portfolio companies,” said Hoyoung Pak, partner and managing director, global co-leader AI & data at the firm.
Related: The Rise of Generative AI: Anticipating Fundamental Shifts in Work and Organizations
“Will it drive real growth and operational effectiveness? We are seeing more winning companies thoughtfully applying AI to increase sales, cut costs, and improve customer satisfaction – all at once,” he said. “A workforce empowered by AI is the future.”
AI’s Impact on the M&A Landscape
“Aside from the business imperative of AI, we are beginning to see AI seep into the growth strategy of organizations,” said Mr. Crook. “We think this could have an impact on M&A in so many different kinds of ways,” he noted.
The Emergence of the Chief Generative AI Officer
In the ever-evolving landscape of technology, one phenomenon has firmly captured the collective imagination and discussions of innovators and industry leaders alike: generative AI. This technology is no longer just a promising concept on the horizon; it has swiftly become the focal point of transformative conversations, according to a just released report from H.I. Executive Consulting’s (HIEC) Tony Leng. “With its potential to reshape industries and redefine the very essence of business operations, generative AI’s impact is being compared to the groundbreaking advent of the internet,” he said. “As it takes center stage, businesses are awakening to the realization that generative AI is not merely another tool in the IT arsenal, but rather a driving force for comprehensive end-to-end transformation.”
“AI is another place firms can shift their focus to pursue growth,” said Tammy Wang, vice president of data science and machine learning for Korn Ferry Digital. “The rise of generative AI is a clear opportunity. Instead of pursuing megadeals, some companies are considering incorporating AI throughout their operations,” she said.
This shift toward AI may require reallocating capital that was previously earmarked for M&A. “There is a lot of money on the sidelines, waiting to be deployed,” said Mark Arian, CEO of Korn Ferry Consulting. “At a time when M&A has slowed, investment in AI tools may be the perfect redirection of funds that have already been earmarked to pursue growth.”
It could also mean this is the perfect time to acquire AI startups, said Mr. Crook, who have proven themselves in the early days of AI.
Reprinted from with permission from ExitUp!
Contributed by Scott A. Scanlon, Co-CEO, Cody Crook, Managing Director and Head of Investment Strategy – Hunt Scanlon Ventures