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March 15, 2025
PI Global Investments
Private Equity

B/R AM: NFL Private Equity Play


The NFL has its eyes set on its next get-even-richer idea.

The world of private equity.

The NFL is making ‘real progress’ on allowing private equity to purchase stakes in franchises, Roger Goodell said Wednesday.

  • It’s currently the only major pro US league that doesn’t
  •  This matters partly because franchise valuations are outpacing the volume of individual wealth
  • Minority stakes sold to private equity = quick infusion of liquidity = more cash in pockets = (theoretically) more spending on players, stadiums and renovations

Owners haven’t voted on it yet, but Goodell said in March the rule could be approved by October.

2024 could be the year of electronic first downs, international games, and way, way more money.

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