Jewellery · Maison Cartier
Cartier LOVE Unlimited: A New Vision of Love
A golden ribbon, diamonds held in sculptural settings and a design conceived for endless combinations. Cartier expands LOVE Unlimited, bringing a new dimension to one of jewellery’s most enduring expressions of connection.
The Art of Connection
Love rarely stands still. It changes shape, gathers meaning and finds new ways to express itself. With the latest variations on LOVE Unlimited, Cartier explores this idea through fluid gold, precisely engineered construction and the brilliance of diamonds.
The collection introduces a flexible all-gold necklace, available in rose gold, yellow gold and rhodium-plated white gold, alongside new bracelet and ring variations that reinterpret the collection’s characteristic screw motif through diamond-set details. The result is a study in contrasts: structure and movement, technical precision and sensual form, a recognisable design language and new possibilities for personal expression.
Rather than treating each jewel as an isolated statement, Cartier approaches LOVE Unlimited as a collection designed to be combined. Pieces can be worn individually, layered together or connected to create a composition that evolves with the wearer.

01 / A New Way to Wear Gold
The Necklace as a Golden Ribbon
The new LOVE Unlimited necklace translates the collection’s design into a continuous, flexible line that drapes around the neck. Its silhouette recalls a golden ribbon, creating movement without abandoning the graphic discipline that defines the LOVE universe.
Gadrooned links form the necklace’s fluid structure, punctuated by the collection’s distinctive LOVE screws. The alternation of rounded surfaces and precise details gives the jewel a visual rhythm, allowing light to move across its surface as the necklace follows the contours of the body.
Three gold interpretations offer different readings of the same design. Rose gold introduces warmth, yellow gold emphasises the collection’s enduring association with precious metal, while rhodium-plated white gold creates a cooler, more architectural expression.

The flexibility is integral to the design rather than a secondary feature. The necklace is conceived to sit naturally around the neck, bringing comfort and fluidity to a collection whose visual identity has always depended on the tension between a bold motif and disciplined geometry.
For Cartier, the new necklace expands the possibilities of LOVE Unlimited without losing its essential character. It is a recognisable expression of the collection, reimagined through a different relationship with the body.

02 / Diamonds Reconsidered
A New Setting for the Language of LOVE
The new diamond-set bracelets introduce another interpretation of the collection. Instead of relying exclusively on the familiar screw details, the design places round diamonds at the centre of the composition, giving the bracelet a more luminous and jewellery-led expression.
Cartier describes the stones as weighing 0.80 carat. This specification should be checked against the official product description before publication to ensure the carat measurement is accurately represented. The stones are held in specially developed screw-shaped settings crafted from white gold, including on the rose gold and yellow gold versions.
The white-gold settings create a consistent framework around the stones, allowing the brilliance of the diamonds to take precedence. At the same time, the screw-inspired form preserves the dialogue between the original LOVE vocabulary and the new interpretation.

The new diamond-set ring extends this alternative treatment to another jewellery form. Offered with six diamonds, it provides a complementary expression of LOVE Unlimited, particularly for those who prefer a more delicate point of light alongside the collection’s sculptural gold pieces.
These variations do not replace the all-gold aesthetic. They introduce another possibility within it, giving the collection a broader range of textures, proportions and ways to express a personal connection.

03 / Precision Behind the Design
Two Hundred Components, One Continuous Gesture
Behind the collection’s apparent simplicity lies a demanding exercise in jewellery engineering. Cartier explains that creating LOVE Unlimited bracelets and necklaces requires the precise assembly of approximately 200 miniaturised components, each polished entirely by hand.
Every component contributes to the finished jewel’s movement, finish and visual continuity. The assembly must reconcile flexibility with structural integrity, while the polished surfaces need to maintain a consistent quality across the complete piece.
The diamond-set bracelets introduce an additional layer of complexity. Beyond the assembly process, the stones must meet the Maison’s selection criteria and be secured within their specially developed settings. The relationship between the setting, the stone and the surrounding gold is essential to both the jewel’s appearance and its construction.

“A story of love without limits”
The phrase captures the philosophy behind LOVE Unlimited. Its visual simplicity depends on intricate work, and its apparent continuity emerges from the careful relationship between individual elements. The engineering is largely concealed, allowing the finished jewellery to communicate through proportion, movement and light.
Discover more about the Maison’s approach to design and craftsmanship in Cartier Watchmaker of Shapes: Geneva Exhibition, where the relationship between technical expertise and artistic expression takes centre stage.
04 / Designed to Be Combined
Connection, Made Tangible
One of the most distinctive functional details of the diamond-set LOVE Unlimited bracelet is its invisible, Cartier-patented clasp, which allows it to be attached to another bracelet. This feature makes combination part of the design itself, rather than simply a styling suggestion.
The bracelet can be worn alone, paired with another LOVE Unlimited piece or combined with the original all-gold bracelet. Different gold tones and the contrast between polished metal and diamonds create room for individual interpretation.

This approach gives the collection a sense of continuity. A bracelet need not remain a single, fixed statement; it can become part of a changing arrangement. The necklace and ring offer further ways to carry the same design language across different proportions and occasions.
The result is jewellery that can be interpreted personally while remaining anchored in a coherent visual identity. The collection’s strength lies in that balance: recognisable codes, with enough flexibility for the wearer to make them their own.

For another perspective on the Maison’s approach to coloured jewellery, read Cartier LOVE Bracelet Capsule Turns Color Into Luxury Power. The story explores a different facet of the design language that continues to make LOVE recognisable across generations.
05 / The Story Behind the Symbol
From New York in 1969 to a Boundless Vision of Love
The story of LOVE began in New York in 1969, when designer Aldo Cipullo created a bracelet that challenged conventional ideas of romantic jewellery. Its industrially inspired screw motif and distinctive construction introduced a direct, contemporary expression of attachment and commitment.
The design reflected the cultural atmosphere of its time, embracing a more independent and radical understanding of love. Over the decades, the LOVE bracelet has become one of Cartier’s most recognisable creations, carrying its original symbolism into new contexts and generations.

LOVE Unlimited continues this legacy through flexibility, modularity and new interpretations of the collection’s defining elements. Rather than abandoning the original idea, it extends the conversation between a recognisable symbol and the changing ways people choose to express connection.

For its campaign, Cartier turns to Paris, where a couple shares intimate moments along the Seine. The river’s winding course becomes a metaphor for infinity, echoing the flowing line of the new necklace and the collection’s broader idea of love without limits.

The campaign’s visual language is intimate rather than monumental. Jewellery becomes part of a lived experience, connected to gesture, proximity and the small details through which relationships acquire meaning.

The Maison also presents an intimate photographic series featuring actor Jacob Elordi, photographed by his sister, Isabelle Elordi. The personal relationship between photographer and subject brings a different perspective to the campaign, focusing on familiarity and the freedom to be seen without artifice.

Speaking about the project, Isabelle Elordi describes the understanding that comes from photographing her brother and the space it creates for honesty. She also connects that intimacy with the elegance and freedom at the heart of LOVE Unlimited.
The campaign therefore connects the collection’s technical precision with a more personal story. The jewellery may be engineered from hundreds of components, but its ultimate meaning is not technical. It resides in the relationships, memories and individual gestures with which its wearer associates it.



06 / Three Expressions of LOVE Unlimited
The Collection
The new variations offer distinct ways to explore the collection, from the fluidity of an all-gold necklace to the radiance of diamond-set jewellery. The following pieces are listed on Cartier’s Swiss website with prices including VAT. Prices and specifications should be confirmed with Cartier before publication.
LOVE Unlimited Bracelet, Flexible, Diamonds
A flexible bracelet featuring round diamonds in specially developed white-gold screw-shaped settings. Its invisible patented clasp allows it to connect with another bracelet.
Reference: B6094117
CHF 18,400 incl. VAT
LOVE Unlimited Necklace, Flexible
A fluid necklace built from gadrooned links and signature LOVE screws, designed to drape around the neck. Available in rose gold, yellow gold or rhodium-plated white gold.
Reference: B7225074
CHF 18,700 incl. VAT
LOVE Unlimited Ring, 6 Diamonds
A diamond-set ring that brings a luminous interpretation to the LOVE Unlimited design language, complementing the collection’s flexible bracelets and necklace.
Reference: B4249900
CHF 7,000 incl. VAT
Prices are those supplied for Cartier’s Swiss online boutique and may change. Please consult Cartier for current availability, specifications and purchasing information.
07 / Further Reading
Explore the World of Cartier
LOVE Unlimited belongs to a broader Cartier universe in which jewellery, watchmaking and design continually inform one another. Explore these related Luxferity stories for further perspectives on the Maison’s creative language.
The Essential Details
Frequently Asked Questions
What is Cartier LOVE Unlimited?
LOVE Unlimited is a Cartier jewellery collection that develops the Maison’s LOVE design language through flexible bracelets and necklaces, with variations that incorporate diamonds and new ways to combine the pieces.
What is new in the LOVE Unlimited collection?
The new variations include a flexible all-gold necklace and diamond-set bracelet and ring designs. They introduce additional ways to wear the collection while retaining its signature screw-inspired details.
What materials are available for the LOVE Unlimited necklace?
The flexible necklace is available in rose gold, yellow gold or rhodium-plated white gold, according to Cartier’s collection description.
How is the LOVE Unlimited necklace designed?
It features a fluid arrangement of gadrooned links interspersed with the distinctive LOVE screws. Its flexible construction is designed to drape elegantly around the neck.
What distinguishes the diamond-set LOVE Unlimited bracelet?
The bracelet features round diamonds described in the supplied Cartier information as 0.80 carat, set in specially developed screw-shaped white-gold settings. Verify the precise carat description against the official product page.
Can LOVE Unlimited bracelets be connected?
Cartier states that the diamond version of the LOVE Unlimited bracelet can be attached to another bracelet through an invisible, Cartier-patented clasp.
How many components are used to create LOVE Unlimited bracelets and necklaces?
Cartier describes the assembly as involving approximately 200 miniaturised components, each polished entirely by hand.
What is the price of the LOVE Unlimited diamond bracelet in Switzerland?
The supplied Swiss boutique price is CHF 18,400 including VAT for the LOVE Unlimited flexible diamond bracelet. Check Cartier’s website for current pricing and availability.
How much does the LOVE Unlimited flexible necklace cost?
The supplied Swiss boutique price is CHF 18,700 including VAT. The final price and availability should be confirmed directly with Cartier.
What is the price of the LOVE Unlimited ring with six diamonds?
The supplied Swiss boutique price is CHF 7,000 including VAT for the LOVE Unlimited ring with six diamonds. Cartier’s website provides the latest product information.
Who designed the original Cartier LOVE bracelet?
Aldo Cipullo created the LOVE bracelet in New York in 1969. Its screw motif and bold design became enduring symbols within Cartier’s jewellery collection.
Who photographed Jacob Elordi for the LOVE Unlimited campaign?
Cartier’s campaign includes an intimate photographic series featuring Jacob Elordi, photographed by his sister, Isabelle Elordi.
Uniquely Luxferity
Discover Cartier Through Luxferity
Explore the Maison’s collections, discover its latest stories and find selected boutique destinations. From jewellery and watchmaking to high jewellery and design, continue your journey through the world of Cartier.
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