Bvlgari returns to Watches and Wonders 2026 in Geneva articulating its dual identity as both Roman high jeweler and Swiss micromechanic. Rooted in what the Maison calls the “Art of Shape,” this year’s presentation moves between extremes: ultra-thin engineering, sculptural jewelry-watches, and bold material contrasts.
At the core of Bvlgari’s design language is the continued evolution of Octo Finissimo, the 2014 collection that has come to define contemporary watchmaking through its technical ambition. The newly introduced 37mm model, with its reduced diameter of 31mm, maintains its ancient Roman-inspired design evocative of columns and domes, while introducing an entirely new ultra-thin movement—all encasing a 72-hour power reserve within an even more compact, ergonomic form. The result is more-so about proportion with the watch weighing in at just 65 grams, an exercise in restraint that aligns with an increasingly lifestyle-driven vision of watchwear.
The collection will be released in four distinct versions: titanium with a sandblasted finish, titanium with a satin-polished finish, 18-carat yellow gold, and the Octo Finissimo “Minute Repeater.”
Pushing further into this realm of the extreme, the Octo Finissimo “Ultra Tourbillon Platinum” watch asserts itself as both technical feat and design object. Measuring just 1.85mm in total thickness, it stands as the world’s thinnest flying tourbillon in history. The 40mm case and integrated bracelet, also of platinum, may seem like a deviation from the gold standard but instead reveal the Maison’s ability to shape and finish a highly resistant material. Produced in a limited series of ten with signature tones and a skeletonized dial, the piece merges radical thinness with material weight.
Elsewhere, the Maison shifts from precision to expression through Serpenti—its most enduring and mutable icon. The Serpenti Tubogas Studs Capsule reimagines the snake through a “Gold & Steel” lens, merging the original Tubogas bracelet with the “clou” stud, with renditions of a ring and necklace as well. As for the watches, one version is rendered entirely in gold, while three others highlight the gold and steel combination, varying between the mother-of-pearl, sodalite, and malachite options. Studded surfaces, hardstone dials, and coiled silhouettes transform the jewelry into a graphic, almost architectural object—a statement piece, either polished or gem-set.
This language continues with Serpenti Aeterna, where the form is distilled to its most essential lines and amplified through color. Fully pavé-set with an array of colored gemstones, the piece becomes a study in movement and light, both a symbol and a structure with 122 stones orchestrating into a highly stylized reptilian form.
Beyond form and fabrication, Bvlgari also extends its innovation into the digital realm with the introduction of its watches’ Digital Passport. Through encrypted Datamatrix technology, each watch becomes a point of access, linking physical craftsmanship with transparent, traceable digital information, such as technical specifications, authenticity confirmation, warranty information, certificates, and traceability data related to the specific watch.
Across each release, Bvlgari moves fluidly between jewelry and watchmaking, heritage and experimentation, material and weight—constructing a universe where contrast becomes its most consistent signature.