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March 28, 2025
PI Global Investments
Gold

Gold prices are high – but here’s why investors are still flocking to it


Gold prices are up more than 12% in the year-to-date and continue to hit record highs.

Global uncertainty is one reason driving investors towards the precious metal, according to Simon Popple, managing director at Brookville Capital.

“I think we’ve lived in a world where we have had far more certainty than perhaps we do today,” Popple told Euronews.

He pointed in particular to tariffs imposed by US President Donald Trump, which are likely to be inflationary. Investors are also watching nervously for retaliatory measures from impacted trading partners.

In times of instability, gold is a safe-haven asset in the sense that its value is less volatile – even when currencies tank.

Gold prices may fluctuate in the short term but the metal has historically strong purchasing power.

“I don’t think there’s a perfect hedge against inflation,” Popple explained, “But I would strongly advocate that people need to jump in and have some exposure, no matter how big or small”.

Watch the full interview above.



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