The director duo Lionel Goldstein, consisting of Koen Mortier and Joe Vanhoutteghem, has once again received international recognition. Their film ‘The Robbery’ for Axe, previously awarded gold at the Cannes Lions, has now won two golds at the Ciclope Festival in Berlin. The awards were given in the categories Direction and Casting. In addition, a silver award was also presented in the Branded Comedy category.
In ‘The Robbery,’ a young woman attempts to rob a roadside diner but eventually gets distracted by the smell of the clumsy waiter, leading to an unexpected twist. Thanks to the strong performances by the carefully selected cast, directed by Lionel Goldstein, the absurd and humorous situation was convincingly portrayed. This earned the duo gold in both casting and direction.
LOLA-MullenLowe and Czar for AXE
The film was made with LOLA-MullenLowe for AXE. With a rich history of using fragrances to create attraction, Axe presents ‘The Power of a Fragrance.’ This multinational campaign taps into the emerging trend of dark comedy and introduces LYNX Blue Lavender, a standout scent from the new Fine Fragrance Collection. The campaign was launched in cinemas and online in the UK and Turkey, as well as in several Latin American countries such as Mexico, Argentina, and Uruguay.
Awards
The awards were accepted during the closing ceremony of Ciclope in Berlin by one of the members of the duo. With this, Lionel Goldstein once again confirms its status as a leading director duo in the industry.