India has always prided itself on making unique gold jewellry. The workmanship that goes into creating fusion styles and designs is the unique selling point. There are several regional and cultural styles from across the nation that contribute to the diverse designs.
Goldsmiths, who have traditionally worked in this field, now face greater challenges as the industry is constantly seeking new talent.
“The next generation of goldsmiths may not be as comfortable or may be interested in pursuing other things like education,” said Popley.
To add to this, the younger generation does not share the preferences of the previous generation. With love for white gold and customised minimalistic jewellery picking up, the market is changing as demand evolves.
“They prefer white gold and fancier things like lab-grown diamonds. They would want to spend towards experiences and travel,” said Roongta.