At the 96th Academy Awards, Rolex offered a preview of a new Day-Date 40mm wristwatch, coming in an 18-carat Everose gold build.
The timepiece first made a brief appearance in the video clip that Rolex broadcasted before the official awards ceremony, which served to highlight and celebrate the brand’s presence in cinema. Making up the majority of the one-minute-long video are edits from several films featuring characters wearing Rolex timepieces.
As the longtime partner with the Oscars, Rolex has once again hosted the Greenroom at the Academy Awards. The space, which has always been intended as a gathering spot for nominees and presenters before they make their way to the stage, is reimagined every year with an original theme and concept from the luxury Maison. This year, the Greenroom takes on a calming and vegetal color scheme that befits its name.
Displaying in the Greenroom this year is the newest Rolex Day-Date 40 in Everose gold. Outfitted with a stunning slate gray dial in an ombré effect, the piece is adorned with Roman numerals as hour markers complete with the model’s signature date and date indicators. Further details regarding the timepiece’s specifications, price, and release timeframe are yet to be unveiled.