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March 15, 2025
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Stock Market: Shifting Investment Trends: Diwali Now Favors Stock Market Over Gold | Lucknow News


Lucknow: This Diwali season, investment patterns have notably evolved, with a growing preference for stock market investments, including SIPs, ETFs, and direct equity participation.
Although precious metals like gold and silver were traditional favourites, investors are now increasingly choosing stock market options.
The rise in financial literacy combined with digital accessibility has made stock market investments a lucrative option. Also, online trading platforms have simplified the investment process, offering diverse options for wealth creation through equity markets.
Amit Agarwal, a financial advisor in Aliganj said: “There’s been a significant increase in stock market investments, especially through SIPs and other investment modules, this festive season. People are increasingly viewing the stock market as a secure long-term investment option. The hassle-free investments through online platforms and mobile apps have simplified the process.”
Another investment advisor Sunil Singh said: “With rising gold and silver prices and concerns about the security of physical ornaments, people are turning to stock market investments via lumpsum or systematic investment in the mutual funds, gold and silver ETFs this Diwali and Dhanteras, even those unfamiliar with stocks are now seeking advice to invest. While the market carries inherent risks, the potential for higher returns is driving this shift in investment preferences.”
“As the gold price is high, if I opt to buy gold ornament, I will not get a good deal in my budget and there is risk of security and handling the jewelry. So, I decided to invest in mutual funds. However, I will purchase a small gold article as a ‘shagun’ on Dhanteras,” said Dr Ashish Jaiswal of Sitapur Road.





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