Guwahati: The Dhanteras shopping season commenced positively on Tuesday, with jewellery stores experiencing a gradual increase in customer footfall.
While shoppers are actively participating in the traditional pre-Deepavali ritual of purchasing metals, they are predominantly opting for silver and brass items instead of gold due to elevated prices.
Store owners anticipate increased customer flow during evening hours, as many consider it an auspicious time for metal purchases.
A branch manager at a branded jewellery store in Lachit Nagar, Kanhu Charan Dalua, said, “Our shop opens at 8 and and operates till 11pm and to make it more enticing for the customers, we are offering discounts and insurances on any items they purchase.”
Although stores offer attractive discounts and promotions, customers need to purchase a minimum quantity to avail these benefits. Many shoppers reported buying silver coins or small idols of Ganesh and Lakshmi, citing high gold prices as a constraint on their spending capacity.
The current market shows 22-carat gold at Rs 75,650 per 10 grams, while 24-carat gold costs Rs 79,000. Residents have observed a significant increase from last Dhanteras, when 24-carat gold was priced above Rs 60,000. Silver prices have also increased from Rs 76 to Rs 107 per gram compared to last year.
Nibedita Barua, a Chandmari resident, said, “We have brought a silver coin and few utensils, since it is a ritual to buy a metallic item on this occasion. Buying gold is out of the option, as the price is too much to bear for us.”
Some customers noted that while Dhanteras celebrations were limited in previous years, the practice of purchasing gold or silver items has gained popularity recently.
Local markets are well-stocked with brass utensils and brooms. Brass items are priced between Rs 150 and Rs 450, while brooms cost Rs 50-70.
Some vendors face challenges due to ongoing construction work. Alaka Deka, a seller in Bamunimaidam, reported difficulties in making sales.
She said, “I have brought items worth Rs 20 lakh, but have not made any sales yet, as people do not want to stop in this area,” attributing this to the construction of a new flyover from Noonmati to Dighalipukhuri.
While shoppers are actively participating in the traditional pre-Deepavali ritual of purchasing metals, they are predominantly opting for silver and brass items instead of gold due to elevated prices.
Store owners anticipate increased customer flow during evening hours, as many consider it an auspicious time for metal purchases.
A branch manager at a branded jewellery store in Lachit Nagar, Kanhu Charan Dalua, said, “Our shop opens at 8 and and operates till 11pm and to make it more enticing for the customers, we are offering discounts and insurances on any items they purchase.”
Although stores offer attractive discounts and promotions, customers need to purchase a minimum quantity to avail these benefits. Many shoppers reported buying silver coins or small idols of Ganesh and Lakshmi, citing high gold prices as a constraint on their spending capacity.
The current market shows 22-carat gold at Rs 75,650 per 10 grams, while 24-carat gold costs Rs 79,000. Residents have observed a significant increase from last Dhanteras, when 24-carat gold was priced above Rs 60,000. Silver prices have also increased from Rs 76 to Rs 107 per gram compared to last year.
Nibedita Barua, a Chandmari resident, said, “We have brought a silver coin and few utensils, since it is a ritual to buy a metallic item on this occasion. Buying gold is out of the option, as the price is too much to bear for us.”
Some customers noted that while Dhanteras celebrations were limited in previous years, the practice of purchasing gold or silver items has gained popularity recently.
Local markets are well-stocked with brass utensils and brooms. Brass items are priced between Rs 150 and Rs 450, while brooms cost Rs 50-70.
Some vendors face challenges due to ongoing construction work. Alaka Deka, a seller in Bamunimaidam, reported difficulties in making sales.
She said, “I have brought items worth Rs 20 lakh, but have not made any sales yet, as people do not want to stop in this area,” attributing this to the construction of a new flyover from Noonmati to Dighalipukhuri.
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Dhanteras festival on October 29, 2024, is ideal for purchasing gold, silver, and other items symbolizing wealth. Key timings to check include Triyodashi Tithi, Pradosh Kaal, Vrishabh Kaal, and Sthir Lagna, which are auspicious for investments. Observing these astrological periods ensures good fortune and long-term success in financial endeavors.
Dhanteras festival on October 29, 2024, is ideal for purchasing gold, silver, and other items symbolizing wealth. Key timings to check include Triyodashi Tithi, Pradosh Kaal, Vrishabh Kaal, and Sthir Lagna, which are auspicious for investments. Observing these astrological periods ensures good fortune and long-term success in financial endeavors.
Gold vs Silver: Tips on what to buy this Dhanteras
Dhanteras, marking the beginning of Diwali, prompts the purchase of precious metals like gold and silver. Gold is favored for its cultural significance, long-term investment stability, and liquidity, while silver offers cost-effectiveness, industrial demand, and rapid growth potential during economic upswings. Investment choices depend on financial goals, economic climate, and personal preference.
Dhanteras, marking the beginning of Diwali, prompts the purchase of precious metals like gold and silver. Gold is favored for its cultural significance, long-term investment stability, and liquidity, while silver offers cost-effectiveness, industrial demand, and rapid growth potential during economic upswings. Investment choices depend on financial goals, economic climate, and personal preference.
Gold and silver prices soar on Dhanteras despite economic challenges
Gold and silver prices surged on Dhanteras, with gold at Rs 79,500 per tola and silver at Rs 99,500 per kg. Despite high prices, urban sales rose by 40%, but rural areas saw limited demand due to poor soyabean returns. Traders noted significant buying, with expectations to match or exceed previous year’s quantity and value.
Gold and silver prices surged on Dhanteras, with gold at Rs 79,500 per tola and silver at Rs 99,500 per kg. Despite high prices, urban sales rose by 40%, but rural areas saw limited demand due to poor soyabean returns. Traders noted significant buying, with expectations to match or exceed previous year’s quantity and value.