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February 22, 2025
PI Global Investments
Silver

From silver bullets to black holes: where did all the bling go?


This article is part of a series called ‘A love letter to…’, where Cycling Weekly writers pour praise on their favourite cycling items and share the personal connection they have with them. The below content is unfiltered, authentic and has not been paid for. 

Shiny stuff. There’s a reason us cyclists, two-wheeled magpies that we are, continue to profess to love it. Essentially, shiny stuff looks great. Hung from a bike it flashes by on the road like an exploding firework, or glints in the sun with the promise of expensive jewellery. Who needs a Rolex when your bike is dripping with Campagnolo C-Record?





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