On June 13, at the Gem Theater in Detroit, Optimus celebrated a triumphant night by playing a pivotal role in three Silver awards at the 2024 The D Show. The post-production house’s outstanding work – edi ting, production and VFX was recognized, cementing their reputation for creative excellence and innovation.
The Detroit Book Tower: Reawakening
The Detroit Book Tower was honored with a Silver Award. This project, which highlights the historical and architectural significance of the iconic Detroit landmark, captivated judges with its compelling narrative and stunning visuals. The campaign effectively brought the rich history of the Book Tower to life, engaging audiences and celebrating Detroit’s cultural heritage. Optimus worked on the VFX.
Sisters: A Short Film for ZARA Kids
In the category of TV/Video/Moving Picture (All under $50K), Optimus secured a Silver award for their short film, Sisters, created for ZARA Kids.
Sisters began as a deeply personal project for director Luke Jaden. The film delves into the mundane, human moments of childhood alongside the wild joys of exploration. It centers on the special bond between two sisters, narrated through the reflections of an adolescent girl as she falls into a daydream.
The film stars Jaden’s actual family and was shot in what he considers “the most magical place on earth”—the Upper Peninsula of Michigan. The inspiration behind the film was the shared connection between his two daughters, described by Jaden as “the boundless, infinite love they communicate between one another. A universal language shared that’s not spoken; yet poetic through silence…or even the way they look at each other.”
Shot on film (35mm & 16mm) by cinematographer Jonathan Patterson, Sisters captures the authenticity and beauty of childhood memories. The production company behind the film was ONE at Optimus, which represents Jaden for commercials and branded content. The use of film stock added a layer of nostalgia and warmth to the visuals, enhancing the overall emotional impact of the story.
Ford Bronco “Life Elevated”
Optimus’s creative prowess extended to the digital realm with their work for Ford Bronco, which won a Silver award in the Online/Virtual Video :60 and Under category. This campaign showcased the rugged and adventurous spirit of the Ford Bronco, effectively capturing the essence of the vehicle in a concise and impactful video.
The campaign’s dynamic visuals and engaging narrative highlighted the Bronco’s capabilities, appealing to adventure enthusiasts and Ford loyalists. Optimus worked on the VFX.
Optimus’s achievements at The D Show reflect their commitment to excellence and their ability to deliver captivating and memorable campaigns across different media platforms. With these accolades, Optimus has once again proven their status as a creative powerhouse.
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