Pandora has shifted its precious-metal supply and will source only recycled gold and silver for use in its jewelry.
The move allows the Danish jeweler to avoid using 58,000 tons of carbon dioxide each year, approximately the equivalent to the annual electricity use of 11,000 homes or driving 6,000 cars around the world, the company said Tuesday. The implementation comes more than a year earlier than expected, with Pandora originally stating it would complete this mission by 2025.
“Precious metals can be recycled forever without any loss of quality,” said Pandora CEO Alexander Lacik. “Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewelry industry.”
To complete the transition, 100 of Pandora’s employees have worked on introducing new processes and equipment to ensure a complete separation of mined and recycled metals, the company explained.
Pandora plans to begin crafting its jewelry with only recycled metals from the second half of 2024, once it uses the remainder of its existing metal inventory, it added.
Main image: Metals being recycled in the refinery. (Pandora)
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