RIYADH: Jordanian information technology companies are embracing artificial intelligence, with up to 63 percent incorporating AI into their products and services, according to a recent study.
The report, released by the Information and Communications Technology Association of Jordan, revealed that 42 percent of companies in the country are interested in integrating data analysis tools and techniques into their products, the Jordan News Agency reported.
These trends signify the eagerness of the nation’s businesses to leverage big data for a deeper understanding of the market, elevate customer experience, and make decisions based on accurate and analyzed information.
They also underscore the high dynamism of the Jordanian IT sector, confirming its key role in supporting innovation and economic growth in the Middle Eastern country.
Companies are placing significant emphasis on integrating AI to enhance their capabilities across various departments, as highlighted by Nidal Bitar, the CEO of the association.
Consequently, this strategic focus is expected to assist the firms in enhancing their services and efficiently developing new products that align with market needs, as explained by Bitar.
Moreover, the CEO highlighted that the study disclosed that 36 percent of entities had prioritized cybersecurity, reflecting the growing awareness of the importance of protecting data and systems from cyberattacks, especially in light of the significant digital transformation.
He highlighted that the study showed that in response to the growing market demand after the expansion of the use of fifth-generation networks, 19 percent of companies are working on developing products and services based on the Internet of Things.
In October 2023, the Aqaba Digital Hub announced that it would launch the largest data center in Jordan by the end of 2023.
The new data center, which has a capacity of 6 megawatts, had been linked to a neutral internet exchange point, allowing data interchange with local telecommunications firms, internet service providers, and digital content providers. This shortens access times and lowers the cost of data sharing, Jordan News Agency reported at the time.
The project aimed to create a secure platform for sensitive data in accordance with international standards, serving as a primary information center and a backup center for business continuity and disaster recovery.
This came as Jordan had emerged as a key global center and distribution point for submarine cables connecting Europe and India, thanks to the flexible legislation regulating the communications sector, ADH CEO Eyad Abu Khorma said at the time.