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March 16, 2025
PI Global Investments
Finance

Superdry opens door to fifth finance boss in five years


A fifth finance chief since 2019 is set to join Superdry next week as losses widen at the struggling fashion brand.

Shaun Wills, the finance director for the past three years, is handing the baton to Giles David, who is taking on the role on an interim basis.

David, 56, has worked previously at McColl’s and the Big Table, both of which went through administrations. Big Table owns the Las Iguanas, Bella Italia and Café Rouge restaurant brands.

Wills, 51, has been on his second spell at the company, having left in 2015. The others to try their luck in the role were Benedict Smith, Nick Gresham and Ed Barker.

The revolving door in the finance department, widening losses and the parlous state of Superdry’s



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