Emma Raducanu’s earning potential has been reassessed in light of her withdrawal from the mixed doubles at Wimbledon, which ended Andy Murray’s career at SW19 prematurely
A sports finance expert has suggested Emma Raducanu won’t lose out after leaving Andy Murray in the lurch at Wimbledon.
At least not as far as her bank account is concerned, given she’ll still have potential for huge earnings coming out of SW19. The one-time US Open champion pulled out of her scheduled mixed doubles match alongside Murray at the London major, forcing a sad and sudden end to Murray’s Wimbledon career in the process.
But despite some level of discontent among fans, pundits and fellow players, Dr Rob Wilson doesn’t envision Raducanu suffering financially as a result. The British duo had a chance to do something special as two generations were set to dazzle at the home of British tennis, but it’s unlikely the 21-year-old prospect will be lacking in opportunities.
“I don’t think you could describe what Raducanu did as a snub on Andy Murray, and she’ll lose revenue as a consequence of that,” Wilson told OLBG. “The reality was she was progressing well, in the singles it was a much better performance than we have seen in the last year or so.
“That obviously equates to more progression personally and the revenue benefits that come with that. Obviously, had she progressed with Murray there would have been some short-term benefits to that, perhaps with some additional endorsements, but long-term I think it won’t have done any damage to her brand.”
In time, Raducanu is expected to become one of the wealthiest tennis stars Britain has produced thanks to her long list of sponsorships and brand deals. Given she still advanced to the fourth round of the women’s singles at SW19, Wilson went on to predict her achievements prior to Wimbledon will put her in fine standing moving ahead.
“The fact she was going to play with him in the first place perhaps gave them both a bit of benefit but the reality is she won’t have lost out too much at all,” he added. “Her earnings last year were around £10million with tax of around £2m. Her net worth increased significantly as a result. If she performs well this season, I would expect she can double that amount with relative ease.”
Murray, 37, is no small fry in the financial department himself, with an estimated net worth of £79m. His on-court earnings look likely to end altogether in the foreseeable future, though partnerships with the likes of Castore, Head and Under Armour may continue to plump up his pay packet in years to come.
But the sky seemingly remains the limit for Raducanu, who should pick her purse potential back up once the dust settles following her Wimbledon furore. The youngster – with a net worth around £10m – is reportedly set to skip the Paris Olympics in favour of a run at her second US Open title later this year, having proved on home soil that she’s still capable of tussling with the tennis elite.
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