Liverpool would cash in via increased brand exposure if Fenway Sports Group take over an NBA franchise.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about FSG’s plan to expand their sports portfolio.
The American investment group currently owns baseball outfit the Boston Red Sox and NHL side the Pittsburgh Penguins, as well as Liverpool.
The Liverpool ECHO reported last Saturday (23 July) that John Henry and co are now keen to buy a basketball team.
Liverpool already have connections to the NBA through minor shareholder LeBron James, who is a legend in the sport.
FSG would have to shell out upwards of £1billion if they are to formalise their links to basketball, explains Plumley.
“I think, depending on the franchise, you’re looking in the billions,” the Sheffield University expert told Football Insider’s Adam Williams.
“They are worth more than Premier League clubs because of the model of American sports, which is more risk-free in terms of relegation and promotion.
“FSG have got multiple priorities within the group but I still think Liverpool have that global appeal and are well positioned within FSG.
“I think it’s a positive. Liverpool’s brand exposure will grow if they are associated with a big NBA franchise. America is a big market that Premier League clubs are looking at.
“If you can connect the dots there is bound to be more interest in Liverpool as a resut of this FSG model. It’s such a strong system.”