Senior Vice President Ammar Misto shares insights on value creation in exclusive one-on-one session at industry-leading event
WEST PALM BEACH, Fla., March 26, 2025–(BUSINESS WIRE)–Atar Capital, a global private investment firm based in Los Angeles, California, accepted the Private Equity Firm of the Year award at The M&A Advisor’s 19th Annual Turnaround Awards Gala on March 25, 2025, in West Palm Beach, Florida.
Ammar Misto, Senior Vice President and Head of Business Development at Atar Capital, represented the firm at The M&A Advisor’s Distressed Investing Summit, held between March 24 and 25. Misto, who leads deal origination for the firm, joined industry leaders in discussions about current market dynamics and value-creation strategies in private equity.
“Being named Private Equity Firm of the Year is a testament to our team’s dedication and our distinctive approach to value creation,” said Cyrus Nikou, Founder and Managing Partner of Atar Capital. “Throughout 2024, we’ve demonstrated our ability to execute complex transactions and drive operational excellence across our affiliated companies. This recognition reinforces our commitment to identifying unique opportunities and implementing strategic initiatives that deliver sustainable growth and positive impact.”
This honor recognizes Atar Capital’s exceptional leadership and success in transforming corporate carve-outs and underperforming businesses within the lower middle market. The firm is also showcasing continued momentum in 2025, building on a proven track record of successful acquisitions, affiliate improvements, and value creation in complex turnaround situations.
“Atar Capital exemplifies the excellence and innovation that drives the turnaround and restructuring sectors forward,” said Roger Aguinaldo, Founder and CEO of The M&A Advisor. “Their strategic approach to complex transactions and consistent ability to create value in challenging situations sets them apart in the private equity landscape.”
Looking ahead, Atar Capital continues to focus on identifying opportunities for growth and value creation across its affiliated companies, with particular emphasis on sustainability initiatives and operational excellence. The acquisition of Kendrion’s automotive business by Atar Capital affiliate company Solero Technologies in 2024 and the successful exit of affiliate Microcel exemplifies how Atar Capital’s hands-on investment approach is driving innovation and positive impact in its affiliated companies while delivering strong performance. The firm maintains its commitment to transforming businesses that drive positive change across various sectors, from sustainability to mental health services.