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July 4, 2024
PI Global Investments
Private Equity

How private equity catapulted a UK graphics business to the World Cup


With offices in London, Manchester, Amsterdam, Frankfurt and Stockholm, together with a global network covering Asia and the Americas, Inflexion has an impressive record of working with ambitious businesses to accelerate international growth.

It offers capital and support for growth to companies with equity investments from £10 million to more than £500 million, and currently has £10 billion of assets under its management.

With Inflexion’s support, AE Live has expanded into new international markets and developed pioneering technology. It also acquired Ignite, a creative agency, and Emmy Award-winning virtual production studio Silver Spoon. Revenue has tripled – as has headcount.

AE Live now employs more than 250 people across offices in London, Johannesburg, New Delhi, Kuala Lumpur, Singapore, Sydney, Auckland and New York.

A significant element of AE Live’s recent success is its global growth. The two acquisitions have added to an already broad suite of products and services while bringing greater access to markets in Asia Pacific and North America.

For Baily, the US is a big focus. He says: “We believe our unique blend of expertise in live data visualisation, coupled with our innovative and highly creative solutions, will be particularly well received.”



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