Branding agency DesignStudio, motion design studio Analog and immersive experience specialist pioneer Pixel Artworks have teamed up to form a creative group.
As brands seek to explore unique and memorable ways to engage customers, Further will be able to support clients from brand and design work into VFX, animation, content and immersive experiences.
Waterland Private Equity will support the group’s ambitious growth plans to scale operations internationally.
Founder of DesignStudio, Paul Stafford, who has taken on the role of Further’s chief executive, said: “Analog, DesignStudio and Pixel Artworks are three award-winning agencies, each with a fierce reputation for excellence.
“By joining forces, we’re amplifying our collective expertise and assembling world-class talent to push creativity further.
“Our goal from day one is to stay ahead of the curve in delivering innovative solutions for clients, fostering a space where creativity has no limits.”
Wendy McMillan, a Partner at Waterland, said: “As brands increasingly seek novel and memorable avenues for customer engagement, Further stands ready to help more clients reach their goals with outstanding creative thinking.”
Last year, Pixel Artworks created The Butterfly Trail for Outernet London, which marked the first use of 8th Wall’s WebAR platform with Unreal animations to create an MR experience.
The individual business will continue to operate under their respective banners from studios in London, New York, Sydney and Dubai.