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London
February 23, 2025
PI Global Investments
Private Equity

Springboks, SA Rugby Say Private Equity Deal to Fuel Sponsorship Boom


SA Rugby, which oversees the reigning world champion Springboks team, expects to double sponsorship revenue by the 2027 World Cup on the back of a planned private equity deal that values its commercial rights at $375 million.

The organization, following the Springboks’ back-to-back World Cup victories including last year’s triumph in France, is seeking approval at a May 30 general council meeting to sell a 20% stake of the rights to Seattle-based private equity firm Ackerley Sports Group, according to SA Rugby Managing Director Rian Oberholzer.



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