SA Rugby, which oversees the reigning world champion Springboks team, expects to double sponsorship revenue by the 2027 World Cup on the back of a planned private equity deal that values its commercial rights at $375 million.
The organization, following the Springboks’ back-to-back World Cup victories including last year’s triumph in France, is seeking approval at a May 30 general council meeting to sell a 20% stake of the rights to Seattle-based private equity firm Ackerley Sports Group, according to SA Rugby Managing Director Rian Oberholzer.