In two decades heading social and environmental campaigns at The Body Shop, Chris Davis led the charge for many of Dame Anita Roddick’s pet projects. Petitions to end animal testing and stop human trafficking helped change dozens of laws and cement the beauty retailer’s status as a trailblazer for ethical capitalism.
After watching in horror as The Body Shop collapsed into administration in February, just six weeks after being bought by the European private equity firm Aurelius, Davis has joined a broad collective of past and present Body Shop employees to call on the government to review the insolvency system.
In true Roddick style, the campaign is launching with a provocative slogan drawing on the Roman emperor of the same name:
“Introducing Marcus