A Welsh designer and manufacturer of innovative indoor soft play equipment for leisure centres has secured investment from private equity firm Foresight Group.
Play Revolution is behind indoor soft-play systems and is the creator of TAGactive, a proprietary RDIF-enabled gamified arena experience.
The deal was said to support the team expansion and strengthens the company’s commercial and operational capacity, as well as providing the foundations for the next phase of UK and international growth.
Alliance Leisure, David Lloyd Clubs, Center Parcs, and a growing base of international leisure operators, are amongst Play Revolution’s customers.
The company employs 29 people.
A particularly attractive opportunity is the potential for significant expansion of the TAGactive technology as families seek experiential fun.
Gwyn Jones, managing director of Play Revolution, said: “We’re incredibly excited to be entering the next phase of growth for Play Revolution Ltd and TAG Active Ltd.
“The recent investment from Foresight Group is a strong endorsement of our vision and creates significant opportunities to expand into new markets. Just as importantly, it brings long‑term stability for our team, our partners and our customers as we continue to grow the business and deliver innovative play experiences around the world.”
Mark Hardy, incoming chairman of Play Revolution, said: “I am delighted to be joining Play Revolution at such an exciting stage in its development, and I’m personally thrilled to be returning to the play and leisure sector.
“The company has already achieved an impressive amount, Gwyn and his team have built an outstanding reputation in the UK and internationally, and with Foresight’s investment alongside the team’s proven expertise, we are extremely well positioned to enhance the services we offer existing clients while expanding our reach and attracting new ones.”
Jemima Jones, investment manager, Nations and Regions Investment Funds at the British Business Bank, said: “Play Revolution is a strong example of the kind of forward-thinking, growth-focused business the Investment Fund for Wales is designed to support.
“With its roots in Wrexham, the company has built an impressive reputation both in the UK and internationally, driven by its ambitious approach to product development and design expertise. We are pleased to support Foresight and the management team as they take the business into its next phase.”
Ashley Rogers, investment manager at Foresight Group, said “Play Revolution is a high‑quality Welsh business with a strong track record, deep customer relationships and a differentiated technology offering in TAGactive.
“We see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long‑term growth. We are excited to partner with the founders, the incoming team and the talented workforce in Wrexham.”
Rogers added: “The company is entering this exciting new phase with a robust pipeline of sales opportunities, longstanding customer relationships and a clear plan for growth and we are delighted to be partnering with them.”
It marks Foresight’s tenth investment from the Investment Fund for Wales
Advisers to the Company:
Legal Advice: MFG
Corporate Finance: BK Plus
Advisers to Foresight:
Financial DD: Barford Owen Davies
Tax DD: Claritas
Legal Advice: Capital Law
Management DD: Yareta
Insurance DD: Vista Insurance
Cyber DD: SudoCyber
Commercial DD: Kingsgate
Property DD: Graham & Sibbald
Bank debt: Virgin Money