This trend highlights the strong demand for newly launched projects and is expected to persist throughout the year. Leading developers in the off-plan sector, based on total sales value, include Emaar, Sobha, and Danube. By the end of January, the average price per square foot stood at AED 1,484, reflecting a 0.57% MoM dip, a slight market correction following December 2024’s highs.

According to Betterhomes’ internal data, the average property selling prices in January 2025 were:
- AED 1.75 million for apartments
- AED 2.67 million for townhouses
- AED 7.18 million for villas
The start of 2025 also witnessed a 56% MoM increase in buyer leads, signalling strong demand. The majority of Betterhomes’ sales transactions were driven by mortgage financing, with investors playing a key role in market activity.
The most sought-after apartment communities at Betterhomes in January 2025 were:
- Jumeirah Lakes Towers (JLT)
- Business Bay
- Dubai Marina
For villas, the top-performing areas were:
- Dubailand
- Arabian Ranches
- Damac Hills 2
Dubai’s property market remains on a strong growth trajectory, supported by sustained buyer demand, competitive financing options, and an active off-plan sector. With investors and end-users alike continuing to engage in the market, 2025 is poised to be another dynamic year for real estate in the emirate.
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