Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your new brand stand out in a sea of competition. That’s a tall order for a few short words!
To help you find a name that will build your brand from day one, we put together an expertly curated list of 120 inspiring real estate company names that do just that. After the names, we walk you through tips to create your own name and key strategies on using AI to help name your business, mistakes to avoid and critical next steps to get the most from your new company name.
Short on time? Download all 120 names in a PDF below:
120 inspiring real estate company names for 2025
Tips for creating a real estate company name that helps your business grow
Ready to get started? Here are seven mission-critical tips for creating your name from our team of real estate branding and marketing experts at Vetted by HousingWire:
Tip 1 – Incorporate your company’s mission, vision and values
The first step in naming your real estate company is to tell your brand story. Your name should reflect who you are, where you plan to be in the future and what you care about.
If you’re a boutique brokerage selling luxury homes in a chic area, an aspirational company name such as Willow & Vine Realty will work wonders for your brand. If your company’s mission is to sell commercial investment properties with an emphasis on generating lucrative returns for your clients, a name like Sequoia Partners Real Estate Advisors will reflect it well.
Tip 2 – Appeal to your demographic niche
The name you choose for your real estate company should appeal to your target demographic. These are the people who are most likely to transact in your market. How old are they? What do they value? What brands do they like? What hobbies do they enjoy?
Collect as much data on your demographic niche as possible and use it to guide you when creating your company name. If your primary demographic niche is new or move-up buyers, a name like FreshMove Realty will speak directly to their wants and needs.
Tip 3 – Sell people on your geographic niche
Your company name should help you sell the lifestyle people move to your market to enjoy. By incorporating landmarks or specific characteristics of a particular area, you establish your company as the go-to local brokerage.
If your market is New Orleans, a French-inspired name such as Belle Terre Real Estate will evoke the historic charm of the city’s French Quarter. If your company sells real estate on Manhattan’s Upper East Side, a name like Park View Real Estate will help sell the dream of living near Central Park, the neighborhood’s crown jewel.
Tip 4 – Choose a shorter name to sell more (most of the time)
As a general rule of thumb, the shorter your name is, the better it will perform. Here’s why: Short names are easier to remember, say out loud and fit on your marketing materials.
Not convinced? Here are four company names of top brokerages that dominate the Realtrends Verified list: Compass. EXP. Real. Side. Corcoran. What do you notice about them? All of them are one word — two are one syllable.
Tip 5 – Look outside the real estate industry for inspiration
When naming your business, look outside the real estate industry for inspiration. For example, if your company works in a trendy neighborhood popular with fashionistas, consider looking to fashion brands for inspiration. The Grove Collective or Modhaus Properties might fit the bill.
If you’re a tech-forward brokerage, look to the tech industry for naming inspiration by choosing a name like SmartHome.
Tip 6 – Choose a name that’s easy to pronounce and spell
Great brand names roll off the tongue and are easy to remember. Your potential clients should be able to say and spell your company name on the first try. If they stumble, your brand will not be as memorable or compelling.
To help with easy pronunciation, choose a name that includes alliteration — the repetition of sounds: Hearthstone Homes, Bay Breeze Estates. If you want to use your last name in your company name, make sure it’s easy to spell! L’eplattenier Real Estate is never going to happen.
Tip 7 – Get feedback from people you trust
Feedback is a critical step in the naming process. Reach out to people you trust to get their unvarnished feedback on names you are considering. Send them your list of names in an anonymous poll to ensure you get honest feedback.
Tip 8 – Use (but don’t abuse) AI to name your real estate company
Let’s address the elephant in the room. Artificial intelligence (AI) is the most helpful brainstorming tool ever created in human history. Every real estate branding agency, from Pentagram to 1000 Watt, uses AI to help name new real estate businesses. They might not admit it, but we know for a fact that they do. And so should you. The trick is to use AI without abusing it.
Here’s a simple process to leverage AI in naming your real estate company:
- Open accounts on ChatGPT, Claude, DeepSeek, and Grok
- Use our naming rules from this article to write a prompt requesting 100 company names from each app
- Pick the names you like and copy them into a Google Doc
- Repeat the process until you have at least 50 potential names
- Narrow down your list of 50 names to five
You will get the best results using AI in short bursts. A half-hour for each is more than enough time. The sheer volume of names you’ll get will be overwhelming, so take breaks to avoid decision fatigue.
Tip 9 – Ensure your chosen company name isn’t already in use
Once you’ve narrowed your list to five names, check your state’s business registry website to ensure another real estate company is not already using it. Next, check for an existing national trademark for the name on the U.S. Patent and Trademark Office website. All clear? Read on to learn the mistakes you should avoid and the next steps to get the best ROI from your new name.
Crucial naming mistakes to avoid
As you’re pinpointing your company name, there are several mistakes you need to steer clear of to ensure your name is a perfect fit.
Don’t rush the brainstorming process
We know you’re busy. But unlike cold calling, naming your business is not a process you can brute force. It takes time. Don’t worry; your best ideas will come to you, but only after you put in the reps going through all the terrible names first. Start with our list, add as many as you can, use AI to come up with even more names and then start to winnow out the winners.
Don’t just modify an existing trademarked name – be original
They say talent borrows, but genius steals. When naming your company, take this advice with a grain of salt. You might think you’re being clever by naming your new real estate company Compass Real Estate Advisors in a market Compass dominates, but this will backfire. All you’ll do is risk a lawsuit and confuse buyers and sellers in your market.
Avoid long, complicated names
We mentioned this above, but it bears repeating. Do not choose a long, complicated name for your real estate company. You might have gotten away with this in 2010, but in 2025, company names will be short and easy to pronounce and spell. Take inspiration from other industry names: Side. Real. Zillow. Redfin.
Watch out for awkward acronyms
Shortening company names into acronyms is ridiculously popular in our industry. Douglass Elliman often uses DE, Brown Harris Stevens uses BHS and Coldwell Banker uses their CB monogram in marketing materials. Before you choose a name, write out the acronym to ensure it will look and sound professional. A name like Sterling Home Investment Townhouses might send an unintentionally awkward message to your potential clients.
Steer clear of pop culture references
Avoid the temptation to name your business after trends in pop culture. Brat Summer Realty might get you likes on Instagram. It may even help your brand go viral. But how will your potential clients see this name in two years? How about in five years? 10?
Not addressing legal issues before they arise
When naming your company, it’s critical to consider potential legal issues before they become a problem. Using the term Realtor in your name is a common legal minefield for new real estate companies. To avoid violating NAR’s trademark, capitalize it and add the trademark symbol.
If you don’t, expect a call from the National Association of Realtors. Slightly modifying a trademarked name in your market, which we discuss above, is another legal problem waiting to happen.
Ways to get the best ROI from your new company name
After you’ve chosen your company name, it’s time to use it to its fullest. Get started with the below items.
Claim your domain name and social media handles right away
Once you’ve settled on a name, it’s critical to claim your domain name and social media handles as quickly as possible. Finding an exact match domain might be tricky if your name is somewhat common. Just do your best and consider using new top-level domains such as .realtor. An exact match to your new company name on social media handles is less critical.
Trademark your new name
Work with an attorney to trademark your new name after you have your domain name and social media handles. This is a critical step when starting any new business. You must do everything in your power to avoid potential legal issues down the road. It will also ensure another new real estate company reading this article won’t steal your new name next year.
Create new brand and marketing assets
Now comes the fun part. Work with a graphic designer to create a logo and other brand and marketing assets for your new company name. Like naming your business, designing a new logo for your company is a slow process. Take your time hiring a designer and write a detailed creative brief that explains your mission, vision, values and target demographic and geographic niches.
Announce your new name on social media
Make it official! You will now have a compelling new company name, trademarked logo, URL, and social media handles. Announce your new name and logo on your social and tell everyone your new website and social accounts are coming soon.
Need branding help from people who actually understand real estate? TREM Group is a full-service marketing agency that only works with real estate companies like yours. They can create your logo, social media presence and IDX website at a surprisingly affordable price. Check out their work for brokerages like Douglass Elliman, EXP and Sotheby’s below.