Ryan Serhant is not short of confidence. The celebrity estate agent, 39, who rose to fame as the star of the reality TV series Million Dollar Listing New York, is the chief executive of what he says is “the most followed real estate brand in the world” (he has almost seven million social media followers).
In his new book, Brand It Like Serhant, he says: “I am ALWAYS the go-to person for buying and selling luxury properties … If you don’t use your personal brand as a way to shout about your success from the mountaintop, no one is going to hear about it”.
In 2022, he made headlines when his real estate firm, Serhant, secured the most expensive listing in America: a