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2024 Intangible versus Tangible Risks Comparison Report EMEA Edition


Sponsored by Aon. Independently conducted by the Ponemon Institute. Published July 2024.

The 2024 Intangible versus Tangible Risks Comparison Report is based on insights from 2,462 small, medium and large organisations across a broad range of industries throughout the world.

Cyber risk and generative artificial intelligence (Gen AI) top the list of C-suite concerns, and the likelihood of an
intangible asset cyber event occurring is reported to be three times (3X) more likely than an attack on property,
plant, and equipment (PP&E).

Yet, organisations report that insurance is in place to cover only 17 percent of information assets compared to 60
percent for PP&E. This underappreciation of the value of cyber insurance contributes to an insurance versus cyber
risk gap, exposing many organisations to unnecessary financial exposures. This risk will grow as Gen AI lowers the
barrier to entry for cyber criminals and heightens the impact of cyber attacks.



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