That attitude comes vividly to life in the new campaign, shot by renowned photographer Steven Klein on location at the landmark Sheats-Goldstein Residence in Los Angeles. Designed by John Lautner in the 1960s, the modernist masterpiece offers a dramatic architectural backdrop for the collection’s angular radiance. Throughout the imagery, unisex necklaces and pendants, bracelets and bangles, earrings, ear cuffs and rings catch the L.A. sunlight, their sharp facets gleaming in sleek gold or illuminated with pavé diamonds.
Among the standout new designs are bold chain links reimagined through the Laurence Graff Signature motif, appearing in a statement yellow gold necklace, bracelet and earrings, with alternative link motifs set with pavé diamonds. Elsewhere, the faceted design is transformed into a contemporary pendant with a double chain link, suspended from a delicate yellow gold chain and paired with triple-layered hoop earrings, an ear cuff and stacking bangles in varying shades of gold. In another image, Faretta wears a necklace featuring the new-style Signature chain link connected by an abundance of fine, looped yellow gold strands, while Akbar Shamji wears a refined pendant and ring, their pieces united by the collection’s shared design codes.
“There’s a confidence to the collection that feels both timeless and modern. This campaign is a celebration of that attitude, and of the enduring place the collection holds at the heart of Graff.” –FRANCOIS GRAFF, CEO, GRAFF
“Infinitely wearable, every creation from the collection invites the wearer to curate a look that is uniquely their own,” says Anne- Eva Geffroy, design director. “Designed and crafted to encourage this spirit of personal expression, it offers endless versatility: mixing metals, playing with proportions and layering scintillating pavé diamond pieces to create a look anchored in individuality.”
