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The 7 Best Rolex Watches You Can Buy Under Retail in July 2026


1

Rolex Submariner Date, 41mm, Reference 126618LB

rolex watch under retail in july 2026
Rolex.

RRP: £42,500

Second-hand: £30-33,000

One of Rolex’s, and one of the world’s, most famous sports watches of all time, the Submariner has been a signature models since its introduction in the ’80s. This super-luxurious yellow gold model that features a matching blue dial and bezel can currently be found for nearly 25 per cent less than its retail price on the second-hand market. And when that discount is around £10,000, it’s certainly worth keeping your eye on.

2

Rolex Cosmograph Daytona, 40mm, Reference 126505

rolex watch under retail in july 2026
Rolex.

RRP: £49,400

£38-40,000

Loved by A-listers of every generation, from Paul Newman to Leonardo DiCaprio, the Rolex Daytona is one of the most coveted watches out there. This specific modern model, in rose gold, can currently be found for a significant amount under retail.

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3

Rolex Cosmograph Daytona, 40mm, Reference 126509

rolex watch under retail in july 2026
Rolex.

RRP: £49,400

£36-41,000

If the rose gold isn’t for you, Rolex’s white gold option is also available for significantly less.

4

Rolex Datejust 36, 36mm, Reference 126231

rolex watch under retail in july 2026
Rolex.

RRP: £13,550

£11-13,000

One of the simpler styles offered by the Swiss luxury watchmaker, Rolex’s Datejust has become the blueprint for the minimal date-window design, with a fluted bezel for an elegant twist. This 36mm model, which comes in a blend of Rolex’s Oystersteel and rose gold, can

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5

Rolex Datejust 36, 36mm, Reference 126283RBR

rolex watch under retail in july 2026
Rolex.

RRP: £21,800

£12-18,000

Swap out a fluted bezel for one that’s set with diamonds, and you get and already-brilliant luxury watch that makes even more of a statement jewellery piece.

6

Rolex Datejust 41, 41mm, Reference 126333

rolex watch under retail in july 2026
Rolex.

RRP: £16,550

£10-14,000

In a slightly larger size, the Rolex Datejust 41, specifically the model that comes in a mixed construction of yellow gold and Oystersteel, is also available at a discount. Whether it’s the champagne-coloured dial with diamond-set indices or the coveted Wimbledon model with a its grey and green colouring, that you’re after, you’ll be able to find these ones on the resale market at a good markdown.

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7

Rolex Datejust 41, 41mm, Reference 126301

rolex watch under retail in july 2026
Rolex.

RRP: £14,500

Second-hand: £12-14,000

If you’re more inclined to a softer rose gold than a bright yellow gold, then you can also find these models, with a more muted design thanks to the flat bezel, at a lower price when you look for them second-hand.

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