Hyderabad: Nihar Info Global Limited (BSE: 531083) has announced a major strategic expansion of GoldnSilver.shop, its flagship precious-metals platform, transforming it from a conventional e-commerce portal into an integrated technology and knowledge ecosystem covering physical bullion, digital precious metals, exchange-traded funds, gold loans, buyback solutions and investor education.
The company’s vision is summed up by its positioning: “One Platform. Multiple Ways to Access Gold & Silver.”
Nihar Info Global, a BSE-listed technology and e-commerce company, originally launched GoldnSilver in 2015. Over the past decade, the way Indian consumers access and invest in gold and silver has evolved significantly, with traditional physical holdings increasingly complemented by digital gold and silver, ETFs and technology-enabled financial services.
Recognizing this shift, the company is undertaking an end-to-end redevelopment of GoldnSilver.shop to create a multi-provider platform that enables users to discover and access different segments of the precious-metals ecosystem through a single digital destination.
Physical Gold and Silver Remain the Foundation
Physical bullion will continue to serve as the core of GoldnSilver.shop. The platform is being developed to offer gold and silver coins, minted bars, customized gifting products and corporate and bulk gifting solutions.
The offering is expected to include products from established bullion suppliers and manufacturers, as well as GoldnSilver.shop-branded merchandise. The company is also strengthening relationships with established industry participants, including MMTC-PAMP, with the objective of providing verified products, competitive pricing and nationwide delivery capabilities.
Multi-Provider Digital Gold and Silver Marketplace
The next phase of GoldnSilver.shop will expand beyond physical metals into a multi-provider digital precious-metals marketplace.
Nihar Info Global has entered into strategic arrangements with digital precious-metals providers including SafeGold, Augmont and MMTC-PAMP. Through the proposed architecture, customers will be able to explore digital gold and silver offerings from multiple established providers through a unified portal.
Planned capabilities include fractional purchases and small-ticket accumulation, systematic investment concepts, automated periodic purchases, dynamic pricing, portfolio tracking and options for physical conversion, subject to the respective provider’s terms and applicable regulations.
Expanding into Gold and Silver ETFs
GoldnSilver.shop is also being developed to provide discovery and access to exchange-traded precious-metal products.
For the Indian market, the company plans to collaborate with Zerodha infrastructure to facilitate discovery of Indian gold and silver ETFs, including information such as market prices, performance indicators, assets under management and expense ratios, with execution through regulated intermediaries.
The company is also exploring integration with NSE IX in GIFT City/IFSC for discovery and potential access to international gold and silver ETFs for eligible Indian investors, subject to applicable Liberalised Remittance Scheme (LRS), IFSCA and other regulatory frameworks.
Nihar info global Ltd chirman BSN Suryanarayan
Gold Loans and Structured Buyback
GoldnSilver.shop is further expanding into technology-enabled financial-service discovery.
Under its proposed gold-loan module, the platform would connect gold owners with partner banks and NBFCs through a digital referral and discovery mechanism. Nihar Info Global clarified that GoldnSilver.shop would function as a technology facilitator and would not itself undertake regulated lending activities unless appropriately authorized.
The company is also developing structured buyback and liquidity solutions incorporating customer verification, KYC-enabled workflows and purity-verification processes for customers seeking to monetize their gold and silver holdings.
Technology and AI at the Core
The redevelopment of GoldnSilver.shop is being supported by modern web and cloud infrastructure, including APIs for live price feeds, payment processing, logistics tracking, partner integrations and transaction audit trails.
Nihar Info Global also plans to introduce Artificial Intelligence (AI) capabilities to support personalized investor insights, automated market commentary and interactive customer assistance.
Alongside transactional services, the platform is expected to feature a dedicated Gold & Silver Knowledge Hub, providing market intelligence and educational content covering weekly bullion reviews, macroeconomic developments, central-bank reserve trends, taxation and regulatory considerations, and comparisons between physical and digital precious-metal products.
Building an Integrated Precious-Metals Value Chain
The company describes the strategic architecture of GoldnSilver.shop as an integrated value chain:
Physical Bullion → Digital Gold & Silver → Indian ETFs → Gold Loans & Buyback → Global ETFs → AI-Powered Knowledge Hub
According to the company’s management, Indian households have traditionally held gold and silver as stores of value, but consumer access to these assets is changing rapidly. The objective of GoldnSilver.shop is to bring physical metals, digital holdings, market-linked products and educational resources together within a specialized digital platform.
Road Ahead
In the coming phases, Nihar Info Global plans to focus on completing partner API integrations, strengthening cloud-security infrastructure, expanding corporate-gifting partnerships and broadening the functionality of GoldnSilver.shop.
The company believes the initiative can position the platform at the intersection of e-commerce, precious metals, fintech and financial education, while creating multiple avenues for consumers to discover and access gold and silver products.