In the commercial real estate market, the standard for measuring commercial areas is changing. This ..

In the commercial real estate market, the standard for measuring commercial areas is changing. This is because it is difficult to predict the success or failure of commercial districts with quantitative indicators such as the presence of station influence areas or the size of the floating population.

Whether or not the floating population has the power to convert to actual consumption, that is, “collective power,” is shifting to the standard of promising commercial districts.

According to the commercial real estate industry on the 1st, initial attractiveness is more important in new commercial areas. When the shopping mall first opens, it takes time for the space to be recognized as a living and commercial right by consumers around it. Customers do not naturally gather just by entering a store, but only when a “destination” that consumers can visit is formed first, consumption can spread to nearby stores and a virtuous cycle of commercial districts can be created.

This is why the role of “Anchor Tenant” in commercial facilities is becoming increasingly important recently.

An official from the profitable real estate industry explained, “Anchotenants such as large-scale visitor facilities, famous brands, and professional medical, cultural, and leisure facilities will serve as the central axis of the commercial district, creating the purpose of the visit.”

Meanwhile, large anchor tenant will open this month on the first basement floor of the ‘Kangdong Station SK Leaders View Atrium’ located in Gangdong-gu, Seoul. The SK Leaders View Atrium at Gangdong Station is a sales facility with 1 basement floor to 2 floors above ground and 118 rooms. It is designed to induce stay beyond simple consumption space.

The underground first-floor space, which will begin full-scale operation this month, will house a large number of key facilities that have been proven to have a ripple effect on visitors. Aqua Kids Cafe, which will attract family-level customers with young children, “Beef Infinite Refill Restaurant,” which induces long stays, and “Medical Fitness,” which targets health and wellness needs, are reportedly in the midst of preparing to open after confirming their lease.

An official of the sale said, “As key tenants with proven attractive power have settled down quickly from the beginning of the opening of the mall, we expect a virtuous cycle structure in which the commercial district is quickly stabilized as well as minimizing the risk of vacancy in the entire mall.”

Residents of this complex can walk through Gangdong Station and Gildong Station on Subway Line 5. Large medical and government offices such as Gangdong Sacred Heart Hospital and Gangdong Tax Office are adjacent to each other, which can secure a floating population of about 140,000. In addition to the demand for moving into 378 officetels on the upper floor, there are also about 5,000 households in the surrounding area with direct and indirect demand.

Living amenities such as large shopping facilities and movie theaters are concentrated nearby, and the location conditions located in the middle of commercial areas in Cheonho-dong and Gangdong Station are also expected to play a positive role in revitalizing commercial areas.

It has increased visibility and accessibility by designing a ‘street-type shopping mall’ that naturally attracts walking routes. In the center of the complex, the “Greality Garden,” an open-ended center with a size of about 1300㎡, was also created. Entering the store immediately after the contract is also considered an advantage.

It also introduced benefits to ease the initial investment burden, which significantly lowers the actual investment burden on contractors, and policy benefits to support safe rental to help generate stable profits.

A sales official said, “The large anchor tenant on the first basement floor, which is the key to revitalizing the shopping mall, is continuing inquiries with investors in the shopping mall ahead of its opening this month,” adding, “As it has both proven locations and clear customer factors, it is expected to close the contract quickly.”