Gold watches for men and women have long achieved cult status. Rappers rap about theirs; bankers brag about theirs. But you don’t have to be one or the other to rock a bit of bling on your wrist. And given the recent trend of steel watches having the upper hand in the popularity and resale stakes, now is a good time to get yourself a gold timepiece.
There are plenty of options for men’s watches that flash gold but don’t necessarily contain that much (if any) of it. In the old days, that was generally known as gold-plating – as the term suggests, a process by which gold was attached to a less precious metal, most often stainless steel. Prone to wear and therefore unlikely to fool the eye for long, more recently a process of PVD-coating gold onto metal has all but replaced plating, ensuring a longer-lasting, much more robust appearance. The real news, however, is that gold-toned watches are currently a hot trend. So as long as you’re not an old-time watch dealer trying to pass it off as actual 18-carat, wear it with pride and the satisfaction it hasn’t cost you the earth.
What makes a gold watch valuable?
All shiny metals kinda feel like they should be expensive – so where do gold watches sit in the value stakes? “With gold watches, it’s never just about the metal – it’s about the magic,” says Paul Altieri, founder and CEO, Bob’s Watches. “When you combine precious gold with iconic design, expert craftsmanship, and true rarity, you get a timepiece that turns heads today and holds its value for decades.”
How to choose a gold watch for investment
As for how to get into the gold watch investment game, Altieri recommends starting with the tried and tested. “When investing in gold watches, bet on legends – iconic models from prestigious brands, in pristine condition, with all-original details and documentation,” he says. “That’s the sweet spot where timeless style meets lasting value.”
Ready for some gold digging?