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The 6 Best Rolex Watches You Can Buy Under Retail in September 2026


At the opposite end of the spectrum is the Sky-Dweller. This is Rolex at its most complicated and extravagant, with a 42mm Everose gold case, annual calendar and dual-time display. It is also one of the most expensive watches on this list.

Through an authorised dealer, the watch costs £53,200. On the UK secondary market, however, examples can be found for roughly £36.5k. That’s a saving of £16,700 simply for buying the watch pre-owned. For a watch at this end of the market, that’s a significant difference.

And it raises an interesting question about the Rolex market more generally. The brand’s reputation for watches that sell above retail is deserved, but it isn’t universal. Sometimes, the smarter way to buy a Rolex is simply to let somebody else take the initial hit.

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