White Gold, one of South India’s fastest-growing financial services brands, today announced a strategic investment in Unico Graphix Private Limited, marking a major milestone in the agency’s growth journey. As part of this new phase, Unico Graphix has officially rebranded as Unico Creative Studios, reflecting its expanded creative vision, enhanced capabilities, and ambition to build one of India’s most dynamic creative companies.
Alongside the rebrand, Meghana Joseph has joined the leadership team as Director, partnering with existing directors Akshay Kumar and Sharath D M to steer the company’s next phase of growth.
Founded in 2020 by Sharath D M and Akshay Kumar, Unico began as a boutique branding and social media agency with a clear focus on building meaningful brand identities. What started as a compact creative setup quickly evolved into a full-scale production house, delivering high-impact television commercials, brand films, and large-format content for a growing portfolio of clients. With its expanding range of services, diverse clientele, and increasingly ambitious creative vision, the transition from Unico Graphix to Unico Creative Studios became not just a rebrand — but a natural evolution of the company’s journey.
Strengthening Creative Excellence for the Next Growth Phase
Now operating as Unico Creative Studios, the company has established itself as a fully integrated creative and digital solutions studio, transforming brand narratives through compelling storytelling, design, and technology-driven experiences. Its multidisciplinary offerings span creative story telling, social campaigns, brand films, digital marketing, immersive experiences (AR/VR), AI-enabled solutions, and large-scale content production.
With the new investment, Unico Creative Studios is positioned to:
- Scale service offerings across digital, branding, and immersive tech solutions
- Offer bespoke regional content solutions, helping brands reach every corner of India with cultural context
- Strengthen operations by onboarding top creative and strategic talent
- Enhance technology infrastructure to deliver enterprise-scale creative solutions
What Makes Unico Creative Studios Stand Out?
What truly sets Unico Creative Studios apart is its deep commitment to regional, vernacular storytelling. Rather than relying on generic campaigns simply dubbed into multiple languages, Unico creates culturally rooted content that reflects the real emotions, humor, and nuances of each region. This approach results in communication that feels authentic, relatable, and far more impactful for local audiences. As one of the early agencies to pioneer this method at scale, Unico is actively reshaping the marketing landscape — making brand communication feel less intrusive and more like a meaningful conversation with the audience.
Leadership Perspectives
Meghana Joseph, Director, Unico Creative Studios, said,
“Unico is entering a powerful new chapter. The team, culture, and ambition here are rare. I’m excited to help scale the studio’s creative impact and build long-term value for brands across the country.”
Akshay Kumar, Director, Unico Creative Studios, added,
“This investment allows Unico to strengthen its creative backbone, deepen client relationships, and build a studio that consistently delivers meaningful brand impact.”
Rahul Joseph, Founder & CEO, White Gold, said,
“We’re extremely happy and proud of team Unico — their passion, pace, and clarity of vision stood out to us from the very beginning. Unico Creative Studios represents the future of creative and technology-infused storytelling, and we’re excited to support their journey as they scale their impact across India. This partnership is about building long-term value for both our organisations and for the brands we serve.”