Munster Bovine is looking forward to returning to the National Dairy Show 2026, continuing its proud and long-standing association with one of the highlights of the Irish dairy farming calendar.
As a long-standing Platinum Sponsor of the FBD National Dairy Show, Munster Bovine is proud to continue supporting an event that brings together dairy farmers, breeders, and industry experts from across the country.
Once again, visitors will find the Munster Bovine stand in front of the livestock ring, putting the team right at the heart of the action throughout the day.
Farmers are encouraged to call in, meet the team and stay ahead of what’s shaping the future of cattle breeding, from genetic developments to smarter breeding strategies, and advice on better management of herd performance.
Launching the 2027 Production and Type Catalogue
One of the highlights for Munster Bovine at this year’s show will be the launch of the new 2027 Production and Type Catalogue.
The Munster Bovine Production and Type Catalogue brings together the strongest selection of sires bred to deliver where it matters.
Combining production, functionality and type, the catalogue gives farmers the information they need to select the best bulls that complement their herd and support their breeding goals.
Whether the focus is milk solids, fertility, longevity or improving overall conformation, discover sires selected to help build productive, efficient and long-lasting cows.
Members of the Munster Bovine team will be available throughout the show to discuss the new catalogue, talk through individual breeding requirements and help farmers identify bulls suited to the needs and breeding objectives of their herd.
To mark the launch, Munster Bovine will also have exclusive National Dairy Show discounts on selected bulls, giving farmers another reason to call into the stand on the day.
FarmOps returns to Millstreet
Following the success of last year’s standalone presence, FarmOps is returning to the National Dairy Show with its own dedicated space, separate from the main Munster Bovine ringside presence.
Farmers will have the opportunity to meet the FarmOps team, see the platform in action and discover the latest developments coming to FarmOps.
FarmOps brings key herd information together in one place, making it easier for farmers to access and use their data across breeding, herd health, milk recording and everyday herd management.
Eoin Kelleher and Denis O’Leary, FarmOps
Whether you’re already using FarmOps or would like to find out more, the National Dairy Show is the perfect opportunity to call in.
Existing customers can ask questions and learn how to get even more value from FarmOps, while new customers can speak directly with the team and see how the platform could support their farm.
Get an early look at FarmOps web
Following an exciting year of development, one of the key focuses at this year’s show will be FarmOps Web – the next generation of the FarmOps platform.
As the volume of herd data continues to grow, farmers need more than access to their information, they need an easier way to view, sort and make sense of it.
FarmOps Web builds on the FarmOps platform by providing greater visibility across large volumes of herd data, with an enhanced user experience that makes it easier to navigate information, identify trends and focus on what matters most.
Designed to complement the FarmOps mobile app, the new web platform will provide:
- Greater visibility, control and accessibility of herd and individual animal information.
- A powerful and scalable desktop environment where farm data can be transformed into meaningful insights to support better decision-making.
- A clearer way for farmers to explore their herd information and get greater value from the data they already have.
FarmOps Web will be available to all users in 2027, but farmers attending the National Dairy Show will have the opportunity to learn more about the new platform and how it could benefit their farm.
Want to get an early look and try FarmOps Web before the full rollout?
Talk to a member of the FarmOps team at the National Dairy Show to register for early access, or contact us on 087 490 0207.
Proud to support Millstreet Dairy Show
Munster Bovine’s continued Platinum Sponsorship reflects the organisation’s long-standing commitment to National Dairy Show and the farmers, breeders and wider dairy industry it represents.
Whether you want to pick up the new 2027 Production and Type Catalogue, avail of exclusive show discounts, discuss your breeding plans, learn more about FarmOps or simply catch up with the team, make sure to visit Munster Bovine at National Dairy Show 2026.
We look forward to seeing customers, farmers and friends in Millstreet for another great FBD National Dairy Show.
This is a sponsored post as part of our 2026 FBD National Dairy Show Supplement