Palladium Hotel Group has appointed Farah C. Jaber as Managing Director, Southeast Asia, as the Spanish hospitality group establishes a regional leadership structure ahead of its expansion into Asia Pacific. Based in Ho Chi Minh City, Jaber will oversee strategy, development, operations and owner relations across Southeast Asia.
Jaber joins Palladium after a 13-year career with Minor Hotels, where he held operational leadership positions across Thailand, Vietnam and Malaysia. His experience includes hotel management, pre-opening and opening projects, as well as responsibility for multiple properties and markets.
The appointment contributes to the hospitality sector’s organisational evolution, aligning with hotel appointments.
To Lead Palladium’s Southeast Asia Strategy
In his new role, Jaber will oversee Palladium Hotel Group’s strategy, development and operations across Southeast Asia.
Based in Ho Chi Minh City, he will also manage relationships with hotel owners as the group develops its regional presence. His remit will cover operational performance and development activities as Palladium expands into Asia Pacific.
Brings 13 Years of Minor Hotels Experience
Jaber spent 13 years with Minor Hotels, holding several operational leadership positions across Thailand, Vietnam and Malaysia.
Most recently, he served as Area General Manager Malaysia and General Manager of Anantara Desaru Coast Resort, Villas & Residences.
His previous roles included General Manager of Anantara Rasananda Koh Phangan Villas, Cluster General Manager for Avani Ao Nang Cliff Krabi Resort and Avani+ Koh Lanta Krabi Resort, and Complex General Manager for Anantara Quy Nhon Villas and Avani Quy Nhon Resort in Vietnam.
Experience Across Pre-Openings and International Markets
Jaber’s career with Minor Hotels also included involvement in pre-opening and opening projects, adding development experience to his operational background.
Earlier in his career, he held operational roles with SRL Kanuhura in the Maldives, Le Château de Feuilles in Seychelles, Constance Hotels, Resorts and Golf, The Address Hotels + Resorts and One&Only Resorts in Dubai.
His career across the Maldives, Seychelles, Thailand, Vietnam, Malaysia and the UAE has provided experience across resort operations and international luxury hospitality.
Building Palladium’s Regional Leadership Team
Jaber’s appointment forms part of Palladium Hotel Group’s efforts to establish a regional leadership structure for its Southeast Asia and wider Asia Pacific expansion.
Phuong Dang has joined as Development Manager for Asia Pacific, based in Vietnam, while Álvaro Moreno and Jacobo Priegue have joined the regional team as Group Operations Partners for Vietnam.
The appointments bring together development and operational expertise as Palladium focuses on hotel development, property operations and partnerships with owners across the region.
Supporting Expansion Across Southeast Asia
With Jaber leading the Southeast Asia business, Palladium Hotel Group will focus on building its regional presence through development opportunities, operational capabilities and owner relationships.
His experience across multiple Southeast Asian markets provides a foundation for the group’s regional strategy as it develops its Asia Pacific portfolio.