American Express added three wellness benefits for UK Platinum cardholders. Virgin Wines discounted its advent calendars in points, while Hilton and Scandic agreed to develop hotels across the Nordics. The first is a 284-room property near Copenhagen Airport, scheduled to open in 2029.
- Virgin price
- 18,500 Virgin Points until 31st October
- Later price
- 20,000 Points after 31st October
- Lululemon
- Two £75 credits yearly
- Oura
- £150 credit after £300 single transaction
- Hotel
- 284 rooms near Copenhagen Airport, due to open in 2029
Platinum adds two £75 lululemon credits yearly, requiring £150 spending in each six-month period, and a £150 Oura credit after a £300 single purchase. It also includes Calm Premium, valued at £49.99 yearly. The shopping credits are for primary cardholders; Calm is available to supplementary and Business Platinum members, with activation through the AMEX Experiences app.
Virgin’s early price is 18,500 points until Oct. 31, then rises to 20,000; calendars contain 24 mini bottles and a full-size bottle, while the gin version has 24 5cl bottles. Hilton’s multi-year development agreement covers Sweden, Norway, Denmark and Finland. Loyalty benefits for Hilton Honors and Scandic Friends members are planned, but their form has not been announced.