In 2011, when investment beyond traditional banking was little known and reserved for high-net-worth individuals and institutional investors, SEGOFINANCE embarked on an innovative path in Spain with a clear vision: to democratize access to alternative investment and connect individual investors with the real economy. Fifteen years later, the company celebrates its anniversary as one of the sector’s key benchmarks, having returned more than €200 million to individual investors and currently managing over €350 million in alternative investments.
Fifteen years ago, investing beyond deposits, funds, or traditional banking products was an option limited to a select few. The emergence of crowdfunding platforms such as SEGOFINANCE marked a paradigm shift: for the first time, individual investors could access real projects directly, digitally, and transparently, with detailed information and the ability to decide where and how much to invest.
Today, alternative investment has become a common choice for thousands of Spaniards seeking diversification, real returns, and a direct connection with the productive economy, in a context where traditional products offer tighter yields and higher volatility.
SEGOFINANCE: 15 Years Leading the Transformation of the Sector
SEGOFINANCE’s trajectory is also the story of the sector’s maturation. Founded by Javier Villaseca at just 22 years old with an initial investment of €12,000, the company has evolved from its first venture capital platform into a multi-platform alternative investment marketplace, regulated by the CNMV, with over 45,000 active investors.
“From the very beginning, we have seen investment stop being a field reserved for a few and become a tool accessible to anyone. Returning over €100 million to our investors in 2025 alone is not just a figure—it proves that our model works and that Spanish investors are ready to take the next step,” says Javier Villaseca, CEO of SEGOFINANCE. Over the past five years, the company has grown at an annual rate exceeding 60%, remains profitable and debt-free, and has consolidated a model based on transparency, rigorous project selection, and close investor relations.
A Diversified and Specialized Investment Ecosystem
Over the past fifteen years, SEGOFINANCE has progressively expanded its investment lines to adapt to market evolution and investor needs, building a diversified ecosystem that connects private capital with real projects in key economic sectors.
- SEGO Venture, the original line focused on venture capital and innovative startup financing, has invested over €150 million in innovation, contributing to the growth of leading companies such as PLD Space, Neurologyca, and Bioo, among others. The platform has achieved a unique milestone in Spain, with five portfolio companies publicly listed: Endurance Motive, Vytrus Biotech, Energy Solar Tech, Iflex, and Redegal.
- SEGO Factoring, the group’s invoice financing line, has become a major driver of the company’s growth and a benchmark for non-bank alternative financing in Spain. With more than 11,000 completed operations and 250 supported companies, this division has already financed over €250 million, connecting SMEs needing liquidity with individual investors seeking real short-term returns and positioning itself as a preferred channel for Spanish businesses.
- SEGO Real Estate, specialized in real estate crowdlending, allows investments from €500, without requiring ownership or direct management of the property. The line has already surpassed €8 million invested in traditional and innovative real estate projects, offering attractive returns and defined timelines.
- SEGO Funds provides access to more traditional and diversified products, complementing the group’s alternative investment offering through MyInvestor, with €18 million under management in this line.
- SEGO Creative, one of the most recent additions, opens alternative investment to the cultural and audiovisual sector through financing for films, series, and other creative projects. Resulting from a partnership between EGEDA and SEGOFINANCE, this platform has financed over €2 million and is projected to grow nearly 50% in 2026, establishing itself as a new route for private capital to reach the cultural industry.
Altogether, the group has channelled over €300 million through more than 15,000 operations.
How Investing in Spain Has Changed
SEGOFINANCE’s evolution reflects a profound shift in Spanish investor behavior. Passive saving in traditional products has given way to a more active, informed, and diversified approach, where control, transparency, and real returns are prioritized. The average investment per project on the platform is around €7,000, although profiles vary widely: from small savers starting with modest amounts to institutional investors and high-net-worth individuals participating in larger deals. This flexibility is one of the keys to the sector’s growth.
The Future of Alternative Investment: Consolidation, Control, and Diversification
On its 15th anniversary, SEGOFINANCE enters a new stage in a more mature and consolidated market. Alternative investment will continue to grow as a complement to traditional investment, driven by increasingly knowledgeable and demanding retail investors, and by the demand for products with clear returns, defined timelines, and real economic purpose.
“The future lies in offering investors more control, greater transparency, and a direct connection with the real economy. Our commitment is to continue innovating, expanding opportunities, and growing alongside our community,” concludes Villaseca. Fifteen years after its founding, SEGOFINANCE solidifies its role as a key player in transforming investment in Spain, with its eyes set on the sector’s upcoming challenges and continuing to open opportunities once reserved for only a few.
LINK TO VIDEO: https://www.swisstransfer.com/d/c32b8dd4-dd8a-4986-a34d-0078f5941e01
- By SEGOFINANCE
- 10/03/2026
- SEGOFINANCE