How do we test the best affordable jewellery brands?
We take testing very seriously. To make sure we’re recommending brands that are worth your coin, we try the jewellery ourselves, speak to experts, and, of course, scour the reviews to get the low-down. When it comes to what’s affordable, we understand that it can be subjective. Most of our picks are within the two-figure range but there are a few three-figure picks that we reckon are worth it.
From high street favourites Missoma (loved by Doechii, Bella Hadid and Selena Gomez), Astrid & Miyu and Mejuri (Hailey Bieber, Selena Gomez, and Phoebe Dynevor are fans), to labels that use recycled metals and semi-precious stones such as Ottoman Hands and Abbott Lyon – there really is something for everyone to fill their jewellery box.
So, whether you’re treating yourself or buying your loved ones something personalised for a special occasion, we’ve got you covered.
Meet the best affordable jewellery brands of 2026:
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Mejuri
Mejuri is one of the biggest names in demi-fine jewellery atm — each piece is crafted with recycled and responsibly mined gold, and set with ethically sourced diamonds and AAA-grade gemstones. The price point is really accessible too, especially if you go for plated metals.
Read our shopping editor’s full Mejuri review here.
Missoma
Missoma’s new Pearl Baya collection reimagines the brand’s cult Baya hoops with luminous freshwater, baroque and micro pearls across 30 gold, silver and 14ct solid gold styles. Think granulated textures, modern layering sets and pieces designed to be worn everywhere, with everything.
Our pick? The Pearl Baya Small Hoop Drop Earrings. It’s Ideal for completing a bridal look, becoming the best dressed guest at your next wedding, or elevating your daily rotation of work to weekend outfits.
Explore Missoma’s new Pearl Baya collection here.
Tilly Sveaas
Home of the iconic T-Bar necklace, Tilly Sveaas’ jewellery is inspired by the past but designed to be worn now and loved forever. The pieces are instantly recognisable. Featuring a mix of links, chains and pendants, they are totally timeless with added charm and a contemporary edge.
Keen to know more? Read our Fashion Writer’s full review.
Astrid & Miyu
One of the trendiest earring labels out there, Astrid & Miyu will instantly elevate your look with its dainty selection of ear art – and without breaking the bank. Worn by the likes of Georgia May Jagger and Pippa Middleton, the brand has expanded its offering to include everything from necklaces and rings to welded bracelets and anklets too, meaning you can rock gorge A&M jewellery from head to toe (literally).
Loveness Lee
With a decade of jewellery experience, Middlesex and Sir John Cass grad Loveness Lee’s signature aesthetic takes inspiration from the unique textures found in nature and looks like decadent pieces of molten metal.
The new white sapphire and cactus collections feature the same texture crafted from sterling silver, 18ct gold plating, and decorated with white sapphire stones.
Ottoman Hands
Having collaborated with the likes of Stephanie Yeboah, boho babes will absolutely LOVE this jewellery brand, that mixes Eastern and Western influences. Designed in London and sustainably handcrafted in Istanbul, think delicate pieces, evil-eye motifs and colourful gems.
For the full lowdown, check out our in-depth brand review.
Abbott Lyon
Based out of Bath, Abbott Lyon is a proudly British brand that launched in 2015. Specialising in personalised jewellery and accessories, the collections are still wearable enough for everyday. Oh, and did we mention the jewellery is tarnish-free as it’s water, sweat and heat-resistant too?
Pandora
It’s no secret that Pandora is absolutely iconic. The Danish jewellery brand – which basically invented the charm bracelet – has so many gorgeous collections for every style and price point. Our fave? Pandora Essence. Much like the brand’s other lines, which are made from responsibly-sourced metals, Essence is crafted from sterling silver, 14-k gold vermeil, and cultured pearls to create elegant, modern designs that anyone would love as a gift.
Read our ecommerce editor’s full Pandora jewellery review here.
Orelia
This brand is a favourite of Cosmo’s Senior Fashion & Lifestyle Writer, so much so that she’s written an entire Orelia jewellery review dedicated to how much she rates it. Why? Firstly, the brand offers gorgeously timeless waterproof pieces plated in 18K gold and 925 sterling silver, and secondly, the prices are incredibly affordable. From statement earrings to cocktail rings, if you covet jewellery that looks luxe, but doesn’t break the bank, shop the Orelia sale.
Read our shopping writer’s full review here.
Daisy London
If you’re after gold jewellery that looks like you picked it up at a fashion-insider vintage market, look no further than Daisy London.The brand is known for its recycled gold pendants, which we’re completely obsessed with – we’ve seen the Mother Of Pearl Necklace in particular on a few stylish gals around town.
Monica Vinader
This British brand is loved by pretty much everyone – and we can see why. From the sophisticated Alta gold link chains to the beaded beach-style bracelets and Siren green gemstone earrings (which are Kate Middleton’s faves), Monica Vinader has every base covered – and everything is ethically made, too. Bestsellers include signature gold vermeil pieces to sculptural silver styles, and gemstone favourites.
By Alona
For founder Alona Shelemy, there’s a grandeur to jewellery that’s deeply romantic. That’s because, growing up she watched her father – a fine jeweller – work with semi-precious stones to create the most beautiful heirlooms.Now, Alona’s label By Alona, creates stunning, demi-fine pieces inspired by her heritage with hints of nautical inspiration. Think mariner’s chains, baroque pearls, and seashell details.
Jewells
Launched in June 2025, Jewells is a new-generation jewellery brand shaping modern style through bold, expressive design. With a fashion-forward approach to everyday jewellery, the collections feel simultaneously on-trend and timeless. There are already seven destination stores open across the UK, so you can check out all the designs in person and curate your dream stack situation on the spot.
Maudella
Want jewellery that slips seamlessly into your capsule wardrobe and goes with every look, whatever the season or occasion? That’s the aim of the game at Maudella, where collections consist of versatile and (crucially) lightweight pieces you can wear to a wedding one day, and brunch the next. Vintage-style designs inspired by founder Jodie’s grandmothers sit next to more modern, sculptural creations – oh, and everything is nickel-free!
Celeste Starre
If you consider yourself to be on the more mystical side of things, Celeste Starre might be the jewellery brand for you. Created by Andraya Kenton, who took inspo from her great-grandmother’s spiritual and stylish ways, her designs serve more like talismans with symbols of love, luck, health, and good fortune. As for celeb fans, Meghan The Stallion has been spotted in the brand’s Iman earrings and Priyanka Chopra wore the St. Kitts earrings while on holiday.
Rachel Jackson
Rachel Jackson’s sentimental necklaces are its hero designers – featuring glass pendants filled with semi-precious stones, t-bar necklaces, and RJ’s signature Electric Love amulet. What’s more, the brand’s latest collaboration with broadcaster Clara Amfo has created a gemstone necklace set with 100% of profits going to Choose Love – which supports refugees and displaced people worldwide.
Ana Luisa
There’s something for everyone at Ana Luisa – whether that’s a chunky necklace or a dainty gold ring. Known for its affordable and waterproof designs, each piece is made with everyday wear in mind, so you never have to worry about taking it off when you shower, swim or head out in the rain.
It’s also a go-to for letter necklaces, making it especially perfect for personalised gifting. With Valentine’s Day nearly here, it’s a thoughtful present for a loved one or a gift for your gals to celebrate Galentine’s.
PRYA
Creating jewellery ‘for the modern muse’ is PRYA’s MO, and the brand has crept onto our radar for its high-quality personalised necklaces and timeless charm bracelets — pieces are water, heat, and sweat-resistant and come with a two-year warranty. Its Valentine’s Day sale is offering 20% off jewellery when you use the code “Valentines” at checkout. So if you’re looking for something beautiful that doesn’t break the bank, have a browse of the gems.
Lily & Roo
Specialising in beautiful, affordable jewellery, Lily & Roo is a luxe-looking jewellery brand you absolutely need on your radar. Its MO is ‘making moments not trends‘, so every piece is designed to be cherished season after season.
Bohomoon
If the name wasn’t enough of a clue, Bohomoon offers boho-inspired jewellery that’s waterproof, tarnish-free and highly durable. Plus, the range of products on the site is HUGE — from celestial motifs to arine charms, there’s a jewel for every magpie. No stranger to a sale either, you can currently shop your Bohomoon haul with up to 30% off.
Ecommerce Editor, Women’s Lifestyle
Kara Kia is the Ecommerce Editor for Women’s Lifestyle at Hearst UK, leading Cosmopolitan UK’s digital shopping strategy across fashion, beauty and lifestyle. With over eight years of experience as a journalist and editor, Kara specialises in skincare, makeup, haircare and helping women find their personal style — trying and testing every product she recommends. A trusted voice in fashion and beauty ecommerce, Kara’s most-read guides include the best wedding dresses under £1000, the best affordable jewellery brands, the best Korean skincare products, and the best products for curly hair. She also covers major shopping events including Black Friday and Amazon Prime Day for Cosmopolitan, Red and Prima. Kara previously held the role of contributing Fashion and Beauty Ecommerce Editor at ELLE UK and Harper’s Bazaar UK; before joining Hearst, she was Fashion Content Editor at NET-A-PORTER’s Porter Magazine, Associate Editor at PopSugar, and wrote for Refinery29 and LOVE Magazine. An experienced interviewer, she has spoken to Zendaya, Alicia Keys, Simone Biles and Tyla about life, work and style. Born and raised in Kingston, Jamaica and formerly based in Toronto, Kara now lives in London. Follow Kara on Instagram @kara.kia
Alexandria Dale is the Digital Fashion Writer at Cosmopolitan UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!