SilverMarketing Awards- Marketing Excellence Awards India – Shark Awards by D.WilliamApril 19, 2026 Campaign Awards S.No Category Name Brand / Agency Name Campaign Name Medal 1 Age-Targeted Marketing Eveready Industries India Ltd. & Ogilvy India Eveready Ultima – Javelin Man Silver Age-Targeted Marketing Everyuth & Wavemaker Everyuth -‘Be Ready for Achanak Moments’ Gold 2 Brand Reinvention Symphony Ltd. & The Womb THE OG GANGSTA IS BACK! Gold 3 Breakthrough Brand Growth CoinDCX & Fatmen, Pivot Roots Learn Karo Crypto Karo Bronze Breakthrough Brand Growth MakeMyTrip & CATR Media & Logicserve Digital Holiday Ad Cuts – Language Is the Medium Silver Breakthrough Brand Growth Britannia Industries Ltd. & Mullen Lowe Lintas Every Bite, Full of Heart Gold 4 Category Creation & Innovation Protean eGov Technologies Impacting Everyone, Every Day Silver Category Creation & Innovation Symphony Ltd. & The Womb THE HAIRFALL CONTROL GEYSERS Gold 5 Excellence in Sponsorship & Partnerships HSBC India & PHD Media HSBC x Starstruck Bronze Excellence in Sponsorship & Partnerships Cashgrail India Pvt. Ltd. & Havas Media Network India Zupee Ghar Baitho Jeeto Contest Bronze Excellence in Sponsorship & Partnerships UPI & EssenceMediacom Main Moorkh Nahi Hoon Gold 6 Meme Marketing Campaign Nykaa Healthy Hair Habits Silver 7 Purpose-Driven Marketing Amazon India & Ogilvy Group India Amazon Box to Beds Bronze Purpose-Driven Marketing Aditya Birla Group & WPP Media Force For Good Silver 8 Segmentation Driven Marketing Shemaroo Entertainment Ltd. #HarRoleIsHerRole Gold 9 Corporate Branding & Reputation DBS Bank India & Omnicom Media Group (India) Shark Tank India S03 on Sony TV Co-powered by DBS Bank India Bronze Corporate Branding & Reputation Aditya Birla Group & WPP MEDIA Force For Good Silver Corporate Branding & Reputation Britannia & Talented Nature Shapes Britannia Gold 10 Global Marketing Campaign The House of Abhinandan Lodha & Enormous Brands Ayodhya – A Kingdom Reborn Silver 11 Occasion Marketing ITC Sunfeast Fantastik & WLDD Pvt Ltd #DumpYourExCess Campaign Bronze Occasion Marketing Goibibo GOIBIBAE Bronze Occasion Marketing Haier Appliances India & 20:20 MSL #BehindEveryMom Silver Occasion Marketing Manipal Hospitals & Social Panga Free The Heart – 3D Mural Art Silver Occasion Marketing Bandhan Mutual Fund & Grey India The Equal Calculator Gold 12 B2B Campaign Sell on Amazon & Schbang Digital Solutions Pvt Ltd. Amazon Ka Bharosa Bronze B2B Campaign ICICI Prudential AMC & Mindshare The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC Bronze B2B Campaign RateGain The State of Distribution Bronze B2B Campaign Streax Professional & Madison Public Relations “Cutting Edge Classroom”: Streax Professional Megashow Series Silver 13 B2C Campaign Axis Bank & Grey India Devanagari PIN Bronze B2C Campaign UltraTech Cement & Schbang One Home One Chance: No.1 Home Building Partner in Every Stage Silver B2C Campaign Aditya Birla Sun Life Insurance Bhoodhe Hoke Kya Banoge Gold 14 Branded Content Campaign Mahindra Group & JioStar Mahindra SabCultures – Uniting India’s Art, Music & Stories Silver 15 Use Of Digital Channel Britannia Industries Ltd. & Mullen Lowe Lintas Every Bite, Full of Heart Bronze Use Of Digital Channel HSBC India & PHD Media The “Sixer” Strategy – HSBC & Swiggy Immersive IPL Fan Experience Bronze Use Of Digital Channel HDFC Life & Logicserve Digital Consultancy Kismatwala Campaign Silver Use Of Digital Channel Himalaya PartySmart & Schbang Party Hai Toh PartySmart Gold 16 Product Launch Campaign Wonderchef Home Appliances Private Ltd. #CookTogether Bronze Product Launch Campaign Vim Floor Cleaner & SAND Network Pvt. Ltd. Vim Floor Cleaner Launch Bronze Product Launch Campaign Appliances Division of Godrej Enterprises Group & Creative Land Asia + Madison Eon Vogue – Wood Finish Appliances Silver Product Launch Campaign Reliance General Insurance & ^ a t o m network Protection Ka All-rounder Gold 17 Re-launch Campaign PayU Payments PayU: Powering YOU Forward Bronze Re-launch Campaign JK Super Cement & Social Cloud Ventures & Basic 4 Game Badal De Silver Re-launch Campaign Campa & McCann Campa Relaunch in India Gold 18 Content Marketing Campaign Tata Tea Agni & Monks Mere Ghar ki Agni Bronze Content Marketing Campaign Sports Authority of India & Deepali Designs Pvt Ltd Zidd Ko Salaam, Khelo India Para Games 2025 Silver Content Marketing Campaign Shemaroo Entertainment Ltd. #HarRoleIsHerRole Gold 19 Small Budget Marketing Campaign Ujjivan small finance bank Ujjivan RATH YATRA VR Bronze Small Budget Marketing Campaign VYRL Haryanvi-Universal Music Group La La La – Marketing Campaign Silver Small Budget Marketing Campaign Apollo Hospitals & OPN, MYL Apollo ProHealth #NowNotTomorrow campaign Gold 20 Tech Enabled Campaign ITC Sunfeast Dark Fantasy & BigCity Promotions Biggest FAN Biggest Fantasy Silver Tech Enabled Campaign Goibibo Hyper-Personalized AI Video Campaign Gold 21 CSR Campaign Publicis OOH Flex Forward – Boards of Change. OOH Industry’s 1st Green Initiative. Bronze CSR Campaign HDFC Life & Logicserve Digital Consultancy CPR Campaign – The Missing Beat Bronze CSR Campaign PepsiCo & Spark Foundry (Publicis Media) Lay’s Smart Farm Campaign Silver CSR Campaign Mahindra Rise & Ogilvy Lessons From A Football Gold 22 Customer Engagement & Experience Campaign Shoppers Stop Ltd. India weds with Shoppers Stop Bronze Customer Engagement & Experience Campaign Bumble and Puma & Havas Play Bumble X Puma – Single’s Run Silver Customer Engagement & Experience Campaign Swiggy & Havas Media Swiggy Shark Tank Integration Gold Customer Engagement & Experience Campaign Star Union Dai-ichi Life Insurance Company Ltd. Desh Ka Insurance Campaign Gold 23 Influencer Marketing Campaign Goibibo Goibebo Bronze Influencer Marketing Campaign Lenovo India & Leo India Gamers On Duty Silver Influencer Marketing Campaign Britannia Croissant & Schbang Digital Solutions Pvt Ltd & Tilt Media Solutions Britannia Prashant Gold 24 Integrated Marketing Campaign WforWoman & Dentsu Creative PR WforWoman NYFW Spring Summer Launch Bronze Integrated Marketing Campaign ICICI Prudential AMC & Mindshare Decoding the Scorecard of Success for ICICI Prudential Mutual Fund’s Multi-Asset Allocation Fund Silver Integrated Marketing Campaign Audi India & PHD India Journeys With Audi – Celebrating 100,000 Milestones on Indian Roads Silver Integrated Marketing Campaign JSW MG Motor India Pvt. Ltd. & Cheil X MG Windsor EV – Live Business Class Gold 25 Regional Campaign Swiggy & Havas Play Swiggy Bhog Elo Boney Bronze Regional Campaign KAPILA PASHU AAHAR & COLLECTIVE CREATIVE LABS (PART OF COLLECTIVE ARTISTS NETWORK INDIA) DIL SE KHILA SIRF KAPILA Silver Regional Campaign Piramal Finance & The Womb Neeyat – India’s Real Credit Score Gold 26 Moment Marketing Campaign KFC INDIA & EDELMAN INDIA KFC Rolls: Rolling into GenZ’s hearts Silver Moment Marketing Campaign Publicis OOH & Leo Takeoff Takeover Silver Moment Marketing Campaign Amazon India & Ogilvy Group India Amazon Box to Beds Gold 27 Guerrilla marketing Tinder India & Only Much Louder For Single People Only Bronze Guerrilla marketing PepsiCo & Spark Foundry (Publicis Media) #Anytime Pepsi Time Gold 28 Persistent Long Running Campaign Yamaha Motor India & Hakuhodo India The Call of the Blue Bronze Persistent Long Running Campaign Asian Paints & Madison Media Asian Paints Where The Heart Is S8 Silver Persistent Long Running Campaign Tata Consumer Products & Mullen Lintas Tata Tea Premium – Brewing Regional Pride, Year After Year Gold 29 Product Designing & Packaging TATA TEA GOLD & TREE DESIGN Pvt. Ltd. TATA TEA GOLD DURGA PUJA PACKAGING Bronze Product Designing & Packaging Dabur Herb’l & Tonic Worldwide Dabur Herb’l Charcoal : Embrace the Dark Side Silver Product Designing & Packaging ITC Mangaldeep & Ogilvy Group India Mangaldeep Jalbatti – The Sacred Stick Gold 30 Festive Marketing SWIGGY INSTAMART & HAVAS MEDIA SWIGGY INSTAMODAK : WHEN TECH MEETS TRADITION Bronze Festive Marketing Tata Tea Gold & Monks Banglar Mrinmoy Pujo Silver Festive Marketing Fevicol & Ogilvy India TeekaID: The Ultimate Bond of India with a Timeless Tradition Gold 31 Seasonal Marketing Swiggy Instamart & Havas Media Swiggy Instamart’s Monsoon Mode: Weather API integration Bronze 32 Performance Marketing Fortune Foods & Social Beat Fortune Atta – Roti Ki Mehnat Silver Performance Marketing Crompton & FCB/SIX Engineered for Intent: Crompton’s Search Precision Gold 33 Use of Social Media ThumsUp & EssenceMediacom ThumsUp #ThunderHaiMai on ShareChat & Moj Silver Use of Social Media Swiggy & SW Network Swiggy Dil-Every Partners Gold 34 Use of Experiential Marketing/ Events Invest Odisha & Deepali Designs Pvt Ltd “Make It Happen” Make in Odisha Conclave Bronze Use of Experiential Marketing/ Events HSBC & VML Sitar for Mental Health Silver Use of Experiential Marketing/ Events Lay’s & Edelman Ways to Lay’s Silver Use of Experiential Marketing/ Events Amazon India & Ogilvy Group India Amazon Box To Beds Gold 35 Use of Mobile PepsiCo & Spark Foundry (Publicis Media) Mountain Dew Uthao Hotseat Jaane Ka Mauka Pao Bronze Use of Mobile Uber & Bobble AI Uber in Conversations Bronze 36 Use of Outdoor Advertising Cipla Health – Prolyte & Social Panga Prolyte World ORS Day – Says WHO? Silver Use of Outdoor Advertising KFC & Walk The Talk Taste The Epic Gold 37 Use of PR Coca-Cola India and South West Asia & First Partners Maidaan Saaf ` Bronze Use of PR Godrej Consumer Products, Eyebetes Foundation & Cumulus PR The Undekha Eye Test Bronze Use of PR PhysicsWallah (PW) Hopes Alive Gold 38 Use of Data Analytics/ Consumer Insight Publicis OOH & Leo Takeoff Takeover Silver Use of Data Analytics/ Consumer Insight Fortune Foods & Social Beat Fortune Mustard Oil – Achaar ka Perfect Jodidaar Gold 39 Use of Print Aditya Birla Group & WPP MEDIA A Force For Good Bronze Use of Print Xiaomi India Xiaomi 15 Ultra Silver Use of Print SWIGGY INSTAMART & HAVAS MEDIA SWIGGY INSTAMART : THE AD YOU COULD SMELL Gold 40 Use of TV Asian Paints & Madison Media Asian Paints Royale Glitz Sponsorship Bronze Use of TV PNB Housing Finance Roshni: A Glimmer of Hope Bronze Use of TV Visa Inc & Leo India VISA. MAKES THE BEST HAPPEN. Silver 41 Use of Video Star Union Dai-ichi Life Insurance Company Ltd. Desh Ka Insurance Campaign Bronze Use of Video Axis Bank & Grey India Mother’s Day Silver Use of Video Tanishq Jewellery & Autumn Grey Group India Her Choice Gold 42 Use of Audio Marketing Eveready Industries India Ltd. & Ogilvy India Eveready Siren – Torch with Safety Alarm _ Pujo’e Awaaj Tolar Power Bronze Use of Audio Marketing Centerfruit Kaisi Jeebh Laplapayee Silver 43 Sports Marketing Campaign Rajasthan Royals HunaRR Manch – The Soundtrack of Made in Rajasthan Bronze 44 Use of Streaming Platform Mahindra Rise & Interactive Avenues Mahindra SabCultures Bronze Use of Streaming Platform Thums Up & JioStar Thums Up Toofani Biryani Hunt Season 2 Silver Use of Streaming Platform Lenovo India & Leo India Gamers on Duty Gold 45 Use of Connected TV Zone Media Platinum Love Bands Bronze Use of Connected TV Zone Media DLF Privana West Silver Use of Connected TV JEEP & STARCOM Driving Brand Engagement and Recall: A Cross-Platform Strategy with CTV, OTT, and Interactive QR Codes Silver Use of Connected TV Franklin Templeton Mutual Fund #ChangeTheSoch – Reframing Financial Empowerment for Women in India Gold 46 Use of Storytelling Axis Bank & Grey India Father’s Day Bronze Use of Storytelling Tanishq Jewellery & Talented Fathers, written by Daughters Bronze Use of Storytelling Fevicol & Ogilvy India How Fevicol is Bonding Generations Through Music Silver Use of Storytelling Tata Consumer Products & Mullen Lintas Tata Tea Premium – Desh Ki Kahaani, Har Pradesh Ki Zubaani Silver Use of Storytelling HealthOK Tablets & Grapes Worldwide HealthOK #100PercentVegetarianJodi Gold 47 Use of esports & Gamification Tata Tea Chakra Gold & Monks Deepavali 2025 – Muraiyana Mixture Game Bronze Use of esports & Gamification HSBC India & PHD Media The “Sixer” Strategy – HSBC & Swiggy Immersive IPL Fan Experience Bronze Use of esports & Gamification Thums Up (The Coca-Cola Company) & Flipkart Ads Flipkart Ads x Thums Up: Hitting it out of the Park Silver Use of esports & Gamification Lenovo India & Leo, India Gamers on Duty Gold 48 Sustainable Marketing Campaign Dell Technologies & Kestone Global Dell Technologies Forum Silver Sustainable Marketing Campaign Publicis OOH Flex Forward – Boards of Change. OOH Industry’s 1st Green Initiative. Gold 49 Use of Celebrity Endorser The House of Abhinandan Lodha & Enormous Brands Ayodhya – A Kingdom Reborn Bronze Use of Celebrity Endorser Zee Entertainment Enterprises Ltd & Zee TV SaReGaMaPa – Sahi Jagh Judge Karo Silver Use of Celebrity Endorser Amazon Prime & Blink Digital India Pvt Ltd Amazon Prime Day – The Incognito Photobomber Gold 50 Viral Marketing Amazon Prime & Blink Digital India Pvt Ltd Amazon Prime Day – The Incognito Photobomber Bronze Viral Marketing Puma & Havas Media PVMA Bronze Viral Marketing PepsiCo & Spark Foundry (Publicis Media) MIRINDA – Splash of Colour and Playfulness during Holi Silver Viral Marketing Tanishq Mein Keya Hai Hai Gold Industry Awards S.No Category Name Brand / Agency Name Campaign Name Medal 1 Agriculture and Agribusiness Gromax Agri Equipment Ltd. Kisan Ka Kamaal 2024 Bronze 2 Auto Hyundai Motor India Ltd. & Havas Play Samarth by Hyundai Silver Auto Castrol India & JioStar Castrol POWER1 Presents India’s Ultimate Motostar On MTV Silver Auto JSW MG Motor India Pvt. Ltd. & Cheil X MG Windsor EV – Live Business Class Gold 3 B2B Invest Odisha & Deepali Designs Pvt Ltd Make It Iconic Make in Odisha Conclave Bronze B2B Tata Tele Business Services #DontforgetToThankIT Campaign Silver 4 BFSI ACKO General Insurance Ltd. & Omnicom Media Group India Pvt Ltd. Acko Health Insurance Hai na Mamuuu, tension nahi levanu… Silver BFSI Bandhan Mutual Fund & Grey India The Equal Calculator Silver BFSI Axis Bank & Grey India Devanagari PIN Gold 5 Consumer Durables & Electronics Appliances Division of Godrej Enterprises Group Cutting the Clutter: Godrej Washing Machines Gold 6 E- Commerce Continental Coffee & HiveMinds Innovative Solutions Pvt. Ltd. Continental Coffee – Brewing Connections, Across Every Corner of India Silver 7 ED Tech Extramarks x Netcore Cloud Extramarks x Netcore Cloud: RCS outreach Silver 8 Education Piramal Foundation & Gnothi Seauton The Legacy of Sewa Bronze Education ACCA (Association of Chartered Certified Accountants) & Schbang Sapno Ke Shutter Silver Education PhysicsWallah (PW) PW Vishwas Diwas Gold 9 D2C Mokobara & Epsilon India Unpacking The Power of Identity Gold 10 FinTech CoinDCX & Fatmen, Pivot Roots Learn Karo Crypto Karo Silver FinTech ACKO General Insurance Ltd. & Omnicom Media Group India Pvt. Ltd. ACKO: Bridging Generations with Digital Insurance Gold 11 FMCG- Household/ Home Care (New) Milton & Walk The Talk One Touch Casserole Gold FMCG- Household/ Home Care (New) Complan & Wavemaker From Consideration to Conversion – The Complan Comeback Bronze 12 FMCG – Food Nestlé India & Weber Shandwick From Crisis to Opportunity: Nestlé CERELAC Bronze FMCG – Food Tata Consumer Products Ltd. & Wavemaker India Pvt. Ltd. The Unforgettable Salt – Tata Salt Silver FMCG – Food PepsiCo & Spark Foundry (Publicis Media) Lay’s Issey Kehte Hai Pyaar Gold 13 FMCG – Beverage Mansion House Mansion House Boyzzzz – Redefining Brandy for today’s Young India Silver FMCG – Beverage Tata Consumer Products & Mullen Lintas Tata Tea Premium – The Taste of Culture Gold 14 FMCG – Personal Care Sensodyne/ Haleon & Publicis Media Making Oral Health Matter: A Purpose-Driven Disruption in FMCG Personal Care Silver FMCG – Personal Care Everyuth & Wavemaker Everyuth -‘Be Ready for Achanak Moments’ Gold 15 Food Tech Swiggy & Havas Play Swiggy XL x Singham – Guinness World Record Bronze Food Tech Swiggy & Havas Play Swiggy Bhog Elo Boney Gold 16 Health & Wellness Sector Sensodyne/ Haleon & Publicis Media #TakeTheFirstStep: Transforming Oral Health into a National Wellness Movement Bronze Health & Wellness Sector Neurobion – P&G Health & SPAG Finn Partners Neurobion Sabse Bada B Silver Health & Wellness Sector Haleon & HiveMinds innovative market solution E-Commerce Growth Story For centrum Gold 17 Mobile Handsets & Accessories Noise & The Mavericks Noise Master Buds Launch Gold Mobile Handsets & Accessories Flipkart Ads & Nothing Technology Ltd Flipkart Ads x Nothing: 3a Series Launch Gold 18 Not For Profit / Govt. Organisation Salaam Bombay Foundation (SBF) & Concept Public Relation India Ltd. Building Tomorrow – One Changemaker At A Time Bronze Not For Profit / Govt. Organisation NTPC Ltd. Girl Empowerment Mission Bronze Not For Profit / Govt. Organisation Gnothi Seauton Hamari Virasat (Our Heritage) Bronze Not For Profit / Govt. Organisation UPI & EssenceMediacom Main Moorkh Nahi Hoon Gold 19 Real Estate & Construction EROS Group Building Trust Since 1940 Bronze Real Estate & Construction Shriram Properties Ltd. #SPLNxT Silver Real Estate & Construction House of Hiranandani’ Hiranandani Westgate – The Land of Living Excellence Silver 20 Restaurants & QSR Which Colour You Want Palettes of the Pind- Punjab Grill Bronze Restaurants & QSR Domino’s Pizza India & Schbang Digital Solutions Pvt Ltd Pizza Day 2025 Silver 21 Travel & Tourism Airbnb India Icons of Airbnb – Janhvi Kapoor’s Beach House on Airbnb Bronze Travel & Tourism MakeMyTrip Mahakumbh Bronze Travel & Tourism Publicis OOH & Leo Takeoff Takeover Silver Travel & Tourism Yas Island – Miral Destinations Zindagi Ko Yas Bol Gold Special Awards S.No Category Name Brand / Agency Name Campaign Name Medal 1 Disruptive Brand of the Year Axis Bank & Grey India Devanagari PIN Silver 2 Campaign of the Year Tata Consumer Products Ltd. & Wavemaker India Pvt. Ltd. The Unforgettable Salt – Tata Salt Gold 3 Marketer of the year Axis Bank Anoop Manohar Gold Marketer of the year Britannia Siddharth Gupta Gold 4 CEO of the Year (Independent Agency) Schbang Harshil Karia Gold 5 CEO of the Year (Network Agency) WPP Media. Prasanth Kumar Gold 6 Lifetime Achievement of the Year Nykaa Falguni Nayar Gold Source link
