SilverMarketing Awards – Shark Awards 2024 | Marketing Excellence Awards by D.WilliamJune 5, 2026 [Campaign Awards] S.No Category Name Brand / Agency Name Campaign Name Medal 1 Tech Enabled Campaign ITC Vivel & Brand David Communications Limited A Brand Ambassador In Every Home Gold Tech Enabled Campaign Britannia Industries & Mindshare + Talented 1947% More History Silver Tech Enabled Campaign Imperial Blue Packaged Drinking Water & Viacom 18 Media Pvt. Ltd. Ye Holi Fans Vali Bronze 2 Campaign Targeting Millenials Sharekhan by BNP Paribas, Fatmen, 59th Parallel #TohMarketMeinMatAa Gold Campaign Targeting Millenials KitKat India & Social Panga & Eleve Media “KitKat – You Make My Break” Silver Campaign Targeting Millenials HSBC Mutual Fund SIP Hai #FaydeWaliAadat Bronze 3 CSR Campaign Axis Bank & AutumnGrey 23 in 23 Silver CSR Campaign Pepsico & Spark Foundry- Publicis Media Gatorade Turf Finder: Unleashing Urban Potential (CSR Campaign) Gold CSR Campaign Pepsico & Spark Foundry- Publicis Media Lay’s Smart Farm Bronze CSR Campaign P&G Health India & Impact Communications Pvt. Ltd. Livogen – 12 Ka Naara Silver 4 Customer Engagement & Experience Campaign Britannia Industries Limited & Schbang 5050 4th Umpire Gold Customer Engagement & Experience Campaign ITC Bingo! Mad Angles & Pixelfox Bingo AI Meme Gallery Bronze Customer Engagement & Experience Campaign ITC Mangaldeep Agarbatti Mangal Aarambh Gold Customer Engagement & Experience Campaign Asian Paints & Madison Media SMC Chatbot Silver 5 Influencer Marketing Campaign PVR Inox & Weber Shandwick #PVRHeardYou Silver Influencer Marketing Campaign Airtel Payments Bank & Korra Worldwide Advertising Daily Transaction Account: Category Creation Bronze Influencer Marketing Campaign CIPLA & PEGASI COMMUNICATIONS TUFFIES Gold 6 Integrated Marketing Campaign TATA AIG Health Insurance & Wondrlab India Pvt. Ltd. Expect the Expected Bronze Integrated Marketing Campaign ITC Savlon & Ogilvy Group India Savlon: Handwash Legend Gold Integrated Marketing Campaign PepsiCo and Spark Foundry -Publicis Media No Lay’s No Game Gold 7 Regional Campaign Britannia Pure Magic & The Womb Can a cookie teach you how to live? Silver Regional Campaign KRBL, India Gate Basmati Rice & Creativeland Asia India Gate Basmati Rice : South India Campaign Bronze Regional Campaign Britannia Milk Bikis & Genesis BCW MBK Anaivarukkum 2.0 Gold 8 Moment Marketing Campaign Budweiser & draftline Can Appreciation Day Gold Moment Marketing Campaign Linen Club & L&K Saatchi & Saatchi Let Go For New Bronze Moment Marketing Campaign The House Of Kingfisher & Ogilvy Queenfisher – The Queen of Good Times Bronze 9 Use of Digital/ Social Media Britannia Industries Limited & Schbang Jim Jam Pops – Product Launch Bronze Use of Digital/ Social Media NESTLE & McCANN WORLDGROUP MAGGI KOREAN NOODLES Silver Use of Digital/ Social Media Max Life Insurance Sharmaji Ka Beta Gold Use of Digital/ Social Media Starbucks & Edelman India Pvt. Ltd. Starbucks #ItStartsWithYourName Gold 10 Use of Experiential Marketing/ Events Warner Bros. Discovery Cartoon Network – Titans of Tomorrow – School Contact Program Bronze Use of Experiential Marketing/ Events Pepsico & Spark Foundry- Publicis Media Gatorade Turf Finder – Unleash Your Inner Athlete Gold Use of Experiential Marketing/ Events Crocs Leveraging Prime day full funnel campaign strategy to drive 90% sales growth for Crocs Silver 11 Use of Mobile Pepsico & Spark Foundry- Publicis Media Gato – Using Mobile for mobile solutions. Gold Use of Mobile Pepsico & Spark Foundry- Publicis Media Rise Up From Being Friendzoned this Friendship’s day with Pepsi and Zakir Khan Silver Use of Mobile Britannia Industries Ltd & Mullen Lowe Lintas Group Britannia NutriChoice World Diabetes Day Bronze 12 Use of Outdoor Advertising Pepsico & Spark Foundry- Publicis Media Gatorade Turf Finder – Turning Courts into Content Hubs Gold Use of Outdoor Advertising Flipkart Internet Pvt. Ltd. & Alakh Advertising & Publicity Pvt. Ltd. Flipkart The Big Billion Days’23 Silver Use of Outdoor Advertising Britannia Milk Bikis & Genesis BCW MBK Anaivarukkum 2.0 Bronze 13 Use of PR Schneider Electric India Green Yodha Bronze Use of PR Netflix India India gets Archie-fied Gold Use of PR HDFC Bank & FCB Kinnect & FCB/SIX Vigil Aunty’s Lulumelon EOSS Silver 14 Use of Print Britannia Nutrichoice & Mindshare Britannia Nutrichoice 30sec Print ad Bronze Use of Print HSBC India & Contract Advertising-Agency My Account Starts Today Silver 15 Use of TV Britannia Bourbon & The Womb An Undebatable Debate Gold Use of TV Paisabazaar.com Even Celebs Need It Silver Use of TV BIRLA WHITE & AUTUMN GREY Birla White Ka White Cement Advantage Bronze Use of TV Britannia Industries Limited & MullenLowe Lintas Group Britannia 5050 Golmaal Launch Bronze 16 Use of Video Poonawalla Fincorp Kya se Wah Tak Silver Use of Video Duolingo & Humour Me Pvt ltd Swachh Bhasha Abhiyaan Campaign. Bronze 17 Use of Audio Marketing Mahindra Rise & Music Boutique Mahindra Season Of Festivals Soundtrack Gold Use of Audio Marketing Canara Bank & Vritti iMedia- Vritti Solutions Ltd. Be Cyber Smart- A Canara Bank Initiative Silver Use of Audio Marketing Dabur Limited & DentsuX Odonil x Paytm Soundbox Bronze 18 Product Designing & Packaging Britannia Good Day & McCann Worldgroup The Cleft Cookie Gold Product Designing & Packaging Himalayan & Schbang (Creative & Digital) & Hivoco Studios (Tech) Himalayan – Kashmiri Saffron Silver Product Designing & Packaging The House of Kingfisher & Encept Queenfisher – The Queen of Good Times Bronze 19 Sports Marketing Campaign Wife MotoGP Bharat Launch in India Gold Sports Marketing Campaign Diageo & PHD Media Diageo X World Cup 2023 Diageo Scores with Sports Fans During the World Cup Silver Sports Marketing Campaign Pepsico & Spark Foundry- Publicis Media No Lay’s No Game featuring M.S Dhoni Bronze Sports Marketing Campaign RAJASTHAN ROYALS & Viacom18 Media Pvt Ltd. CRICKET KA TICKET Silver 20 Seasonal Marketing Zeel Rainwear & AlphaX Zeel Rainwear – Designed for Motion Silver Seasonal Marketing Livspace Ultimate Water Test ft Mumbai Monsoon Bronze 21 Performance Marketing Nestle India & Zenith Media MyNestle’s SEO Success: 2X Growth in Organic Results for Nestle’s New D2C Website Gold Performance Marketing PokerBaazi #AbIndiaKhelegaGloryKeLiye Silver Performance Marketing The Sleep Company The Sleep Company drove shopper education and engagement with Search Ads to grow sales by 65% Silver Performance Marketing Tata Capital & Ethinos Digital Marketing Home Loan Broad Match campaign by Tata Capital Bronze 22 Use of OTT L’Oréal Professionnel Paris & Viacom18 Media Pvt Ltd Loreal Professionnel Indian Hairdressing Awards 2024 Gold Use of OTT PokerBaazi #PokerTank by PokerBaazi Silver Use of OTT Too Yumm! & FCB/SIX Too Yumm on Bigg Boss OTT Bronze Use of OTT Nestle India & Zenith Media Kamaal ka Khana, Kamaal ke Kisse Bronze 23 Use of Connected TV Sensodyne & Zenith Media Maximising Big Screen Impact Bronze Use of Connected TV Xiaomi & Msix Xiaomi 14 series Silver 24 Viral Marketing KitKat India & Social Panga & Eleve Media Catch A Break Gold Viral Marketing Dabur Limited & DentsuX Cool King #DaburCoolKing with Moj Silver Viral Marketing Bingo Hashtags, ITC Limited Bingo Meme Premier League Bronze 25 Use of Storytelling Cipla & FilterCopy Cipla – Berok Zindagi Silver Use of Storytelling Tata Trusts & Current Global Kaise Ka Cancer Bronze Use of Storytelling Olay India & Madison PR Olay #STEMTheGap Gold 26 Use of esports & Gamification iQOO & The 23 Watts iQOO’s Chief Gaming Officer Gold Use of esports & Gamification Glucon D ImmunoVolt & Wavemaker “Game On for Immunity” – Glucon D ImmunoVolt Silver Use of esports & Gamification Mortein, Reckitt India Mortein leveraged Amazon Ads Gamification solutions to drive customer education and induce new trials Bronze 27 Sustainable Marketing Campaign Hong’s Kitchen & Alakh Advertising & Publicity Pvt Ltd & Between Const. Hong’s Kitchen – Soup-er Hero Gold Sustainable Marketing Campaign Mahindra Rise & Manja Mahindra For Planet Silver Sustainable Marketing Campaign Government of Uttarakhand & Deepali Designs & Exhibits Pvt Ltd Planet Uttarakhand: Sustainability for the People of Earth Bronze 28 Sustainable Marketing Campaign Diageo & PHD Media SIGNATURE x ZIRO’23 Driving Sustainability Silver Sustainable Marketing Campaign GOKUL OPTICS & IBISCO MEDIAWORKS PVT LIMITED ONE PAGE CALENDAR 2024 Bronze 29 Guerrilla Marketing Sting Energy & Leo Burnett The Unofficial Sponsor of Blue Energy Silver 30 Guerrilla Marketing Pepsico & Spark Foundry- Publicis Media Sting Strikes Back: Authentic Energy, Accept No Imitations. Bronze 31 Use of Celebrity Endorser Neo Stretch – Donear Group Neo Stretch- Freedom To Move Gold Use of Celebrity Endorser Livspace & Tilt Livspace ‘Horror with Humour’ Silver 32 Use of Celebrity Endorser HDFC Life Rishabh Pant’s Realization Bronze 33 B2B Campaign PayU Payments ForgeWithPayU Gold B2B Campaign Airtel Business & Yourstory Techblaze – Reimagining Possibilities Silver B2B Campaign KPIT Technologies Strengthening Employer Brand to Win War for Talent Bronze 34 B2C Campaign Asian Paints & Ogilvy BHPS – “Kaam Humara, Credit Aapka” Gold B2C Campaign ITC Nimyle & Ogilvy Group India Nimyle: Kushiyon Ka Farsh Bronze B2C Campaign Tata Tea Gold Care & Media.Monks Tata Tea Gold Care #MyTurnToCare Silver B2C Campaign Tata Tea Premium Tata Tea Premium – No Compromise Campaign Silver 35 Branded Content Campaign Axis Mutual Fund & Mirum India Pvt Ltd #SochaSamjhaRisk Bronze Branded Content Campaign Viacom18 Media Pvt Ltd – Colors Bigg Boss Ka Ghar, MMT Homestays and Villas Par! Gold Branded Content Campaign Kurkure & Spark Foundry (Publicis Media) Kurkure-Sanjay Ho Tum Gold Branded Content Campaign Sugar Free & Wavemaker Sugar Free Sundays – Turning your Cheat Days into Treat Days Silver 36 Product Launch Campaign Himalayan &Schbang (Creative & Digital) & Hivoco Studios (Tech) Himalayan – Kashmiri Saffron Gold 37 Re-Launch Campaign Britannia Bourbon & The Womb An Undebatable Debate Gold Re-Launch Campaign Knight Riders & Sportz Interactive Usha Se Poocha? Silver Re-Launch Campaign KFC India & Edelman India Spotted: The KFC Chizza Bronze 38 Use of Data Analytics/ Consumer Insight PepsiCo & Spark Foundry -Publicis Media Gatorade Turf Finder – Finding the Perfect Match Gold Use of Data Analytics/ Consumer Insight Budweiser & draftline Rethinking Data Silver Use of Data Analytics/ Consumer Insight Tata Tea Premium Tata Tea Premium – No Compromise Campaign Bronze 39 Content Marketing Campaign NESTLE & McCANN WORLDGROUP MAGGI KOREAN NOODLES Gold Content Marketing Campaign BornHi Digital SIP Hai #Fayde Wali Aadat Bronze Content Marketing Campaign Bombay Shaving Company & Revolio The RAZORPRENEUR (Challenge) – From Bombay Shaving Company Silver 40 Small Budget Marketing Campaign IndieA Records (Universal Music India) Barse More Naina – KhoslaRaghu Bronze Small Budget Marketing Campaign Corona & Draftline Corona Loong Weekend Gold [Industry Awards] S.No Category Name Brand / Agency Name Campaign Name Medal 1 Auto Tata Motors & Mancunianz Tata Ace EV – Kaamyabi Ko Karein Charge Silver Auto FCA Jeep & Leo Burnett My Jeep Story Gold 2 B2B Sellers of Amazon & Schbang Digital Solutions Bangalore Amazon Ka Bharosa Gold B2B Tata Technologies #EngineeringDiversity to engineer a better world Bronze B2B Invest UP, Govt of Uttar Pradesh & Deepali Designs & Exhibits Pvt Ltd & Buland UP, Viksit Bharat, Ground Breaking Ceremony, 2024 Silver 3 BFSI Paisabazaar.com Aawaaz – Story Of An Inspiring Journey Bronze BFSI HDFC Bank & FCB Kinnect & FCB/SIX Vigil Aunty’s Lulumelon EOSS Silver BFSI ACKO General Insurance Limited & Omnicom Media Group ( PHD Media) “Health Insurance ki Subaah Ho gayi mamu!!” Gold 4 Consumer Durables & Electronics Asian Paints & Madison Media Royale Glitz Steal the Spotlight Gold Consumer Durables & Electronics Godrej Appliances & Madison World Don’t Buy a Leaky AC! Silver Consumer Durables & Electronics Polycab & FCB Kinnect Polycab #CheerIndiaKeLiye Bronze Consumer Durables & Electronics Fireboltt & Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented Silver 5 E-Commerce Britannia & Mindshare 1947% More History on eCommerce Gold E-Commerce Britannia & Mindshare Launching JimJam Pops – India’s first Open Crème Biscuit Silver 6 ED Tech TalentSprint The Women Engineers Program Silver 7 Education Orane International “Hunar Hai Toh Kadar Hai” Gold Education Lodha Genius Programme & Gnothi Seauton Building the Nation Through Education Silver Education Veranda Varsity & Madarth Agency The ‘Double Advantage’ campaign Bronze 8 Food Tech Swiggy Instamart & Havas Play Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart Gold 9 FinTech One97 Communications Limited (Paytm) India Kahe Paytm Karo Gold FinTech RING Sapno Ko RING Karo Silver FinTech Razorpay & Infidigit How Razorpay Increased their Organic New Users by 110% for TOFU Visibility. Silver 10 FMCG – Food ITC Bingo! Mad Angles & Pixelfox Bingo AI Meme Gallery Gold FMCG – Food Britannia Good Day &McCann Worldgroup The Cleft Cookie Silver FMCG – Food Britannia Bourbon & The Womb An Undebatable Debate Bronze 11 FMCG – Beverage TETLEY & MULLEN LOWE LINTAS GROUP Tetley Green Tea #everyBodycan Gold FMCG – Beverage 7UP & Leo Burnett India 7UP – Super Duper Refresher Silver FMCG – Beverage Sting Energy & Leo Burnett The Unofficial Sponsor of Blue Energy Bronze 12 FMCG – Personal Care Santoor / Wipro Consumer Care Young Soch 2.0 Campaign Gold FMCG – Personal Care ITC Engage & Ogilvy Group India The space for Engage ON is in your pocket. Gold FMCG – Personal Care ITC Nimyle & Ogilvy Group India Nimyle: Kushiyon Ka Farsh Silver FMCG – Personal Care FreeStand & L’Oréal India Digital Sampling for L’Oréal CeraVe Launch in India Bronze 13 Health & Wellness Sector CIPLA & PEGASI COMMUNICATIONS TUFFIES Gold Health & Wellness Sector Tata Trusts & Current Global Kaise Ka Cancer Gold Health & Wellness Sector Cipla & FilterCopy Cipla – Berok Zindagi Silver Health & Wellness Sector Sensodyne & Zenith Media Be Sensitive To Oral Health – TakeTheFirstStep Bronze 14 Media & Entertainment Netflix India India gets Archie-fied Gold 15 Retail – Fashion, Beauty & Lifestyle Levi’s & Amazon Ads Amazon Ads X Levi’s 501: Celebrating 150 years of the Levi’s iconic 501 jeans through mobile-first impact & awareness Video campaign Gold Retail – Fashion, Beauty & Lifestyle Titan & NP Digital India How NP Digital India increased the footfalls of Titan through Digital Activations Silver 16 Real Estate & Construction Astral Pipes & The Womb Can Water Discriminate? Gold Real Estate & Construction Housing.com & Boathouse Media Housing.com Halloween 2023 Silver Real Estate & Construction Asian Paints & Ogilvy BHPS – “Kaam Humara, Credit Aapka” Bronze 17 Restaurants & QSR Hong’s Kitchen & Alakh Advertising & Publicity Pvt. Ltd. & Between Const. Hong’s Kitchen – Soup-er Hero Gold 18 Travel & Tourism Booking.com & Allison Howzat for Your Perfect Stay Gold Travel & Tourism Goibibo The Goibebo campaign Silver 19 Agriculture & Agribusiness Covana Media Pvt Ltd Corteva Expert: Revolutionizing Agriculture with GenAI Silver Agriculture & Agribusiness AgriCentral and Akartha Farmers of India Silver Agriculture & Agribusiness MERA SWARAJ & BHEEMSHA LT NAYA SWARAJ WITH MS DHONI Gold 20 Not for Profit/ Govt. Organisation Astral Foundation & White Rivers Media Daughters of Piplantri Gold Not for Profit/ Govt. Organisation Tata Trusts & Current Global Kaise Ka Cancer Silver Not for Profit/ Govt. Organisation Anandana- The Coca-Cola India Foundation #MaidaanSaaf (Keep the Field Clean) Bronze Not for Profit/ Govt. Organisation Bal Raksha Bharat & mSix&Partners The Plants Project Bronze 21 Not for Profit/ Govt. Organisation Child Rights and You (CRY) Don’t Help Children. By Employing Them. Silver 22 D2C Fireboltt & Flipkart Ads Flipkart Ads x Fire Boltt: Rakhi gifting re-invented Gold D2C Acer India & Epsilon India Pvt. Ltd. Future Perfect – Epsilon X Acer lead D2C into a post-cookie world Silver 23 Kids & Parenting Titan Eye+ & Ogilvy Dash Superstar Bronze Kids & Parenting ITC Nimyle & Ogilvy Group India ITC Nimyle: Kushiyon Ka Farsh Gold [Special Awards] S.No Category Name Brand / Agency Name Campaign Name Medal 1 Campaign of the Year Pepsico & Spark Foundry – Publicis Media Gatorade Turf Finder: Redefining Active Connection Gold 2 Start-Up Brand of the Year EMotorad EMotorad Gold 3 Rising Star of the Marketing World Motilal Oswal Financial Services Limited Varun Mundra Gold Rising Star of the Marketing World Adani Wilmar Ltd Vishal Makhija Gold 4 Marketer of the year Amit Doshi Britannia Industries Limited – Gold 5 CEO of the Year (Network Agency) (New) Anupriya Acharya Publicis Groupe South Asia – Gold 6 Brand of the Year Britannia Industries Limited – Gold 7 Agency of the Year Publicis Groupe – Gold 8 Lifetime Achievement of the Year Bharat Puri – Gold Source link
