Rajan Jewellers, based in Ayodhya, has reported a significant increase in the daily sale of gold coins with images of the Ram Mandir embossed on them. Previously, they sold an average of five coins per day, but in the past week, they have been selling 20-25 coins daily, according to an ET report.
The owner of Rajan Jewellers, Mahesh Soni, mentioned that despite the high gold prices, people are purchasing these items to bring fortune and prosperity to their families. Gold prices are currently around Rs 63,000 per 10 gm, while silver is priced at Rs 71,500 per kg at the retail level.
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Vaibhav Saraf, director of Aisshpra Gems & Jewels, stated that the consecration of the Ram Mandir has led to increased religious buying across all segments of society. “The demand started around Diwali 2023 and is at its peak now. It might continue for a couple of weeks and will start tapering off after that,” he was quoted as saying.
Saraf, who has ten stores in Uttar Pradesh, including one in Ayodhya, also noted a surge in demand for Ram temple coins and Ram Darbar statues in both gold and silver.
Pannalal Soni, owner of Pannalal Jewellers in Ayodhya, mentioned that sales of silver charan paduka, turtle, and baby kada, which are offered to Ram Lalla, have also increased significantly. Senco Gold & Diamonds recently launched a special collection called ‘SiyaRam Collection’ to commemorate the Ram temple consecration.
The collection, which features meenakari work and intricately set diamonds, pays tribute to the bond of devotion between Lord Ram, Sita, Lakshman, and Hanuman.
Ramesh Kalyanaraman, executive director of Kalyan Jewellers, expressed delight at the positive response to the newly launched gold coins that commemorate the inauguration of the Ram Temple in Ayodhya.