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Smart Money Is Buying Netflix Inc (NFLX)


According to the most recent reported 13F filings, institutional investors continued to show strong buying interest in Netflix Inc (NFLX), with several prominent hedge funds, quantitative managers, and long-term investors significantly increasing exposure during the quarter. The accumulation comes as Netflix continues to benefit from subscriber growth, expanding advertising revenue, improving operating margins, and strong free cash flow generation.

Below are the most notable buyers from the latest reported quarter:


Jeremy Grantham – Grantham, Mayo, Van Otterloo & Co. LLC

Shares: 4,049,031  Change: +4,016,502  Value: $0.39B

Jeremy Grantham’s GMO recorded the largest increase among tracked investors, adding more than 4 million shares during the quarter. The sizable purchase represents a major vote of confidence in Netflix’s long-term growth prospects as the company continues to expand its global subscriber base while increasing profitability.


Tom Russo – Gardner Russo & Quinn LLC

Shares: 5,610,666  Change: +605,901  Value: $0.54B

Tom Russo further increased an already substantial Netflix position. The addition is consistent with Russo’s long-standing preference for dominant global consumer franchises with strong pricing power and durable competitive advantages.


Cliff Asness – AQR Capital Management LLC

Shares: 2,935,087  Change: +283,941  Value: $0.28B

AQR expanded its Netflix stake by nearly 284,000 shares during the quarter. The purchase reflects continued confidence in the company’s improving financial profile and strong momentum across both subscription and advertising businesses.


Joel Greenblatt – Gotham Asset Management LLC

Shares: 517,412  Change: +160,043  Value: $0.05B

Joel Greenblatt’s Gotham Asset Management made a meaningful addition to its Netflix position. The increase suggests the firm sees attractive risk-adjusted returns supported by Netflix’s growing cash flows and expanding earnings base.


Ray Dalio – Bridgewater Associates, LP

Shares: 77,611  Change: +59,584  Value: $0.01B

Bridgewater significantly increased its exposure to Netflix during the quarter. The addition may reflect growing confidence in the company’s ability to generate consistent earnings growth despite increasing competition across the streaming industry.


Mario Gabelli – GAMCO Investors, Inc. ET AL

Shares: 142,255  Change: +20,505  Value: $0.01B

Mario Gabelli modestly increased GAMCO’s Netflix stake. The purchase signals continued confidence in Netflix’s dominant market position and its ability to monetize its large global audience through both subscriptions and advertising.


Steve Cohen – Point72 Asset Management, L.P.

Shares: 230,000  New Position  Value: $0.02B

Steve Cohen initiated a new position in Netflix during the quarter. The new stake adds another prominent hedge fund manager to Netflix’s shareholder base and may reflect optimism regarding the company’s accelerating earnings growth and advertising opportunity.


Chris Bloomstran – Semper Augustus Investments Group LLC

Shares: 2,980  New Position  Value: $0.00B

Chris Bloomstran also established a new position during the quarter. While relatively small, the purchase is notable given Bloomstran’s disciplined value-oriented investment approach and focus on businesses with strong long-term economics.


Overall Takeaway

Collectively, these filings highlight broad-based institutional accumulation of Netflix shares. The largest additions came from Jeremy Grantham’s GMO, Tom Russo’s Gardner Russo & Quinn, AQR Capital Management, and Gotham Asset Management, while Steve Cohen and Chris Bloomstran both initiated new positions.

The concentration of buying among quantitative firms, value-oriented managers, and long-term fundamental investors suggests continued confidence that Netflix remains one of the strongest franchises in global media. With expanding margins, growing advertising revenue, strong free cash flow generation, and a global subscriber base exceeding hundreds of millions of users, NFLX continues to attract significant institutional capital.


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