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May 22, 2024
PI Global Investments
Private Equity

J Safra Sarasin Targets Private Markets

J Safra Sarasin Targets Private Markets

Swiss private bank J Safra Sarasin launches a new advisory arm aimed at private markets.

J Safra
has just launched J Safra Sarasin –
Strategic Advisors, a suite of services designed to meet the
advisory and capital needs of clients, aimed at the private

Led by Edward Joudrey, a former managing director at the Bank of
America in London, the business provides advisory
capabilities across a range of services including strategic
advisory, M&A execution, capital structure advisory and
equity capital raising, the firm said in a statement.

Based in London, the team, which includes Lorenzo Sforza,
formerly at Goldman Sachs, and Yegor Bryukhanov, previously at
Bank of America, brings global investment banking experience.
They have a track record of working together across M&A and
capital raising assignments for a range of clients, the firm

The business, which focuses on private markets, aims to
serve a diverse client base including private businesses,
founders, entrepreneurs, high net worth individuals, family
offices, private equity and other institutional investors.

J Safra Sarasin – Strategic Advisors said it will use the
broader J Safra Sarasin capabilities and global network to
enhance the business. The services are designed to provide
long-term, tailored advice, aimed at addressing clients”
needs more effectively.

“The launch of J Safra Sarasin – Strategic Advisors is a
significant step in our long-term vision to expand the
capabilities of J Safra Sarasin and enhance our offering to
clients,” Daniel Belfer, CEO of Bank J Safra Sarasin, said.

“Our focus on the private markets is more relevant than ever. The
global private markets are witnessing significant structural
growth and shift to more active strategies. This requires a more
sophisticated independent advisory proposition, highly
complementary to the J Safra Sarasin platform,” Edward
Joudrey, head of J Safra Sarasin – Strategic Advisors, added.

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