Shark Awards 2023 – Marketing Awards 2023

Industry Awards

S.No Category Name Brand / Agency Name Campaign Name Medal

1

BFSI

Motilal Oswal Financial Services Limited

–

Bronze

BFSI

Unified Payments Interface & Yaap Digital Pvt. Ltd

–

Silver

BFSI

Niva Bupa Health Insurance & Glue Creatives

–

Gold

2

FMCG – Food

Domino’s Pizza India & Schbang Digital Solutions Pvt Ltd.

–

Silver

3

FMCG – Personal Care

Santoor – Wipro Consumer Care and Lighting & Genesis BCW Pvt. Ltd.

–

Silver

4

Health & Wellness Sector

Publicis Media & Haleon – Centrum

–

Bronze

Health & Wellness Sector

Supradyn Bayer Consumer Health Division & Lintas Live MullenLowe Lintas Group & Essencemediacom GroupM

–

Bronze

Health & Wellness Sector

Kerala Ayurveda & Neil Patel Digital India

–

Silver

Health & Wellness Sector

Bausch + Lomb & FCB Kinnect

–

Gold

5

Real Estate & Construction

Columbia Pacific Communities & Famous Innovations

–

Silver

6

B2B

Sell on Amazon & Schbang Digital Solutions Pvt. Ltd.

–

Silver

B2B

Tata Technologies

–

Gold

Campaign Awards

S.No Category Name Brand / Agency Name Campaign Name Medal

1

B2B Campaign

Lenovo ISG & Zeno Group India

Decoding 37 Trillion Cells

Bronze

B2B Campaign

A.O. SMITH INDIA WATER PRODUCTS PVT LTD & ZOO MEDIA PVT LTD

A. O. Smith Z2+ Under the Counter Gamification Campaign.

Silver

2

B2C Campaign

Max Life Insurance

Super Customer Week

Bronze

B2C Campaign

Cadbury 5 Star & Ogilvy India & Wavemaker India

Cadbury 5 Star – 5 Stars Everywhere

Silver

B2C Campaign

Tetley Green Tea & MullenLowe Lintas Group India

Tetley #everyBODYcan

Silver

3

Branded Content Campaign

Perfetti Van Melle India & Zee Entertainment Enterprises Limited

Alpenliebe Juzt Jelly Bakers’ Studio Season 2

Silver

Branded Content Campaign

UltraTech Cement Limited & Mindshare India

Baat Ghar Ki a content engine for Individual Home Builders (IHBs)

Gold

4

Product Launch Campaign

OPPO India & OML Entertainment Pvt Ltd

OPPO Reno8T | A Step Above

Bronze

Product Launch Campaign

Center fruit & Schbang

Center fruit Launches Tennis Ball Shape Gum

Silver

Product Launch Campaign

Britannia Biscafe & Schbang

Biscafe – #CoffeeKaBetterHalf

Gold

5

Re-launch Campaign

Complan – Zydus Wellness Product Limited & Wavemaker Group M

COMPLAN – PACK PALTIYE FARK DEKHIYE!

Bronze

Re-launch Campaign

Canara HSBC Life Insurance & Leo Burnett

Canara HSBC Life Insurance (Re-branding Campaign)

Silver

Re-launch Campaign

Britannia Pure Magic & The Womb Communications

Live This Moment

Gold

6

Use of Data Analytics/ Consumer Insight

ITC B Natural & Performics India

ITC B Natural – Amazon Super Value Days Campaign

Bronze

Use of Data Analytics/ Consumer Insight

LinkedIn India & Current Global

#RokeNaRuke

Bronze

7

Content Marketing Campaign

Domino’s Pizza India & Schbang Digital Solutions Pvt Ltd.

#SayItWithAPizza

Bronze

Content Marketing Campaign

Budweiser & VICE

The Indian Football Story

Silver

Content Marketing Campaign

Britannia Biscafe & Schbang

Biscafe – #CoffeeKaBetterHalf

Gold

8

Not for Profit Campaign

Govt. of Rajasthan: Public Health Engineering Dept. & Vritti iMedia

PHED: Har Ghar Nal Har Ghar Jal

Silver

9

Small Budget Marketing Campaign

DishTV India Ltd & Interactive Avenues

Dishkiyaon Holi

Silver

Small Budget Marketing Campaign

Stanley Black & Decker & Schbang

#ScrewItUp

Gold

10

Tech Enabled Campaign

Nickelodeon India – Viacom18 Media Pvt. Ltd.

Nickelodeon Kids’ Choice Awards 2021

Silver

Tech Enabled Campaign

Thums Up & EssenceMediacom

Dekho Wicket Se Cricket

Gold

Tech Enabled Campaign

Aegon Life & Havas Worldwide India

Print Ad that Sings- iTerm Toh Tension Khatam

Gold

11

Campaign Targeting Millennials

Amazon miniTV

Young Janta Ko Yahi Mangta

Bronze

Campaign Targeting Millennials

Pureplay Skin Sciences (Plum) & Amazon Ads

Plum x Amazon Ads – Leveraged full funnel Amazon ads solutions to build serums portfolio

Silver

Campaign Targeting Millennials

Hyatt India Consultancy Private Limited & Animal Advertising Performics Current Global

Perfectly Yours

Gold

12

Campaign Targetting Millenials

Hyundai India (Hyundai Venue) & Havas Media – Content

Hyundai X MTV – What’s Your Venue

Bronze

13

CSR Campaign

Manipal Hospitals & Social Panga

Guardians of the Heart

Bronze

CSR Campaign

KFC India & Edelman India

KFC Kshamata #SpeakSign

Silver

CSR Campaign

Tata Tea & Mullen Lintas

Jaago-Re to fight climate change.

Silver

CSR Campaign

Aditya Birla Health Insurance

Jump For Health Campaign

Gold

14

Customer Engagement & Experience Campaign

Maruti Suzuki India Limited & DaveAI

Elevating Customer Experience with Next-Gen Technology

Bronze

Customer Engagement & Experience Campaign

boAt & Flipkart Ads

Flipkart Ads x boAt: A Smarter Launch for a Smarter Watch

Silver

15

Influencer Marketing Campaign

Kotak Mahindra Bank Limited & Tonic Worldwide

#MeriUdaan – Women’s Day 2023

Silver

Influencer Marketing Campaign

UltraTech Cement Limited & Mindshare India

Yashaasvi Pradhaan: What a PM is to a Nation the Gram Pradhaan is to his village

Gold

Influencer Marketing Campaign

Coca-Cola & EssenceMediacom

Milke hi manegi Diwali

Gold

16

Integrated Marketing Campaign

Sony LIV & White Rivers Media

Shark Tank India Season 2

Silver

Integrated Marketing Campaign

Cadbury 5 Star & Ogilvy India & Wavemaker India

Cadbury 5 Star – 5 Stars Everywhere

Silver

Integrated Marketing Campaign

Britannia Industries Limited

Britannia Treat Croissant National Launch

Gold

17

Regional Campaign

Manipal Hospitals & Social Panga

Guardians of the Heart

Silver

Regional Campaign

Tata Tea Premium & Wavemaker India (South)

Shobha Yatra

Silver

Regional Campaign

Britannia Milk Bikis & Talented Webco Mindshare BigCity

Milk Bikis Classic – Flashback Pack

Gold

18

Moment Marketing Campaign

Croma

Constitution of Joy

Bronze

Moment Marketing Campaign

Godrej AER & Madison Media

Creating a SCENTsational Experience

Silver

19

Use of Digital / Social Media

Viacom18 Digital Ventures

Apharan 2 Social Media Marketing Campaign

SIlver

Use of Digital / Social Media

BharatMatrimony & Wondrlab

My Perfect Valentine

Gold

20

Use of Experiential Marketing/ Events

Thums Up & EssenceMediacom

Dekho Wicket Se Cricket

Bronze

Use of Experiential Marketing/ Events

Mountain Dew & Madison Media

#ConquerWithCourage

Gold

21

Use of Mobile

Cadbury 5 Star & Ogilvy India & Wavemaker India

Cadbury 5 Star – Mush Detector

Silver

Use of Mobile

Cadbury 5 Star & Ogilvy India & Wavemaker India

Cadbury 5 Star – 5 Stars Everywhere

Gold

22

Use of Outdoor Advertising

Dabur India & Karukrit

Dabur Red_LED Tunnel

Bronze

Use of Outdoor Advertising

Broker Network (4B Networks Pvt Ltd) & Interspace Communications Pvt. Ltd.

Brand Launch

Bronze

Use of Outdoor Advertising

Colors Viacom18 Media Pvt. Ltd.

Harphoul Mohini

Silver

23

Use of PR

ITC Aashirvaad Atta & VMS Events

AASHIRVAAD PURI RATH YATRA

Silver

Use of PR

Manipal Hospitals & Social Panga

Guardians of the Heart

Gold

24

Use of Video

Domino’s Pizza India & Schbang Digital Solutions Pvt Ltd.

#TheLastSlice

Bronze

Use of Video

Kotak Mahindra Bank Limited & Tonic Worldwide

#DadMySuperstar – Father’s Day

Silver

25

Use of Audio Marketing

Saridon Bayer Consumer Health Division & Lintas Live MullenLowe Lintas Group & Essencemediacom GroupM

Serving the underserved in healthcare with Artificial Intelligence

Bronze

Use of Audio Marketing

Maaza & EssenceMediacom

Maaza – Dildar Bhai

Silver

Use of Audio Marketing

CenterFresh & JioSaavn

JioSaavn X Center Fresh Limited Edition Valentine’s Pack

Silver

26

Persistent Long Running Campaign

vivo India & Archetype Agency

vivo-SwitchOff Campaign

Silver

Persistent Long Running Campaign

Manyavar – Vedant Fashions Limted & Shreyansh Innovations

Taiyaar Hokar Aaiye

Gold

27

Product Designing & Packaging

Netflix boAT

Netflix x boAt Stream Edition

Bronze

Product Designing & Packaging

Cadbury 5 Star & Ogilvy India & Wavemaker India

Cadbury 5 Star – 5 Stars Everywhere

Silver

Product Designing & Packaging

Britannia Milk Bikis & Talented Webco Mindshare BigCity

Milk Bikis Classic – Flashback Pack

Gold

28

Sports Marketing Campaign

HSBC India & Wunderman Thompson

HSBC x Athletics Federation of India Partnership #IndiaGearedForGold

Silver

Sports Marketing Campaign

Budweiser & Draftline

The World is Yours To Take

Gold

Sports Marketing Campaign

Thums Up & EssenceMediacom

Dekho Wicket Se Cricket

Gold

29

Festive Marketing

ITC Limited & Impact Communications

Chutki Bhar Aashirvaad

Bronze

Festive Marketing

Coca-Cola & EssenceMediacom

Milke hi manegi Diwali

Silver

Festive Marketing

Godrej AER & Madison Media

Festive SCENTI-ments

Gold

30

Seasonal Marketing

Cadbury 5 & Ogilvy India & Wavemaker India

Cadbury 5 Star – Mush Detector

Silver

31

Performance Marketing

mCaffeine & Amazon Ads

Amazon Search Ads – An eye for an Eye-care launch from mCaffeine

Bronze

Performance Marketing

Happilo & Amazon Ads

Amazon Ads X Happilo – Leveraging search ads to grow their dried fruit business

Silver

32

Use of Connected TV

mCaffeine & Amazon Ads

mCaffeine x Amazon Ads – The perfect blend for a ‘Coffee Date’ with Alia

Bronze

Use of Connected TV

American Tourister & Amazon Ads

American Tourister x FireTV Amazon Ads

Silver

Use of Connected TV

Samsung & Amazon Ads

Samsung x Amazon Ads – Galaxy Z Fold 4/ Z Flip 4 Smartphone Launch

Gold

33

Viral Marketing

Colors Viacom18 Media Pvt. Ltd.

Jhalak Dikhhlajaa

Bronze

Viral Marketing

Sony LIV & White Rivers Media

Shark Tank India Season 2

Silver

34

Use of Storytelling

Paisabazaar.com

Unspoken – #StoryOfAFatherAndSon

Silver

35

Use of esports & Gamification

Britannia Bourbon Schbang BigCity &The Esports Club

Bourbon Football Friends

Bronze

Use of esports & Gamification

KFC India & Mindshare India

KFC Playground: India’s First Gaming Reality Show

Silver

Use of esports & Gamification

The Coca Cola Company (Thums Up) & Essence Mediacom x Amazon Ads

Thums Up Stump Cam x Alexa Daily Cricket Trivia

Gold

Special Awards

S.No Category Name Brand / Agency Name Campaign Name Medal

1

Marketer of the Year

Bundl Technologies Pvt Ltd (Swiggy)

Sneha Elizabeth John

Gold

Marketer of the Year

South Indian Bank

Azmat Habibulla

Special Jury Recognition

2

Marketing Team Of The Year

Britannia Industries Limited

–

Gold

3

Lifetime Achievement

–

Vinita Bali

Gold

4

Brand of the Year

Britannia Industries Limited

–

Gold

5

Disruptive Brand of the Year

Coca-Cola

–

Gold

6

Agency of the Year

Schbang Digital Solutions Pvt Ltd.

–

Gold

7

Campaign of the Year

Manipal Hospitals & Social Panga

Guardians of the Heart

Gold