Letzte Aktualisierung: May 8, 2024
Beijing wants to turn the problem of aging into a virtue and create prosperity and innovation with the so-called silver economy. Foreign companies are also welcome in this growth market.
China’s population is getting older and older. This presents a challenge for economic growth and social systems. The state now wants to make a virtue out of necessity and is increasingly focusing on the so-called silver economy (银色经济). It offers goods and services specifically for older people and, ideally, involves the best agers as stakeholders – under the motto: older people understand the needs of other older people best.